Reducere. Managementul capitalului unui brand. Cum sa valorificam numele unui brand Cele mai importante active ale oricarei afaceri sunt intangibile: numele ...
david a. aaker, afaceri economie, dezvoltarea afacerilor
Reducere. "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled ...
morgan james publishing, carti, carte straina, economics
Reducere. A groundbreaking book on how companies can increase brand identity by 'thinking out of the box'. Full of examples such as Kodak, McDonalds and Gene...
Reducere. A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in i...
free press, carti, carte straina, fiction & related items, fiction: general & literary
Reducere. Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fu...
morgan james publishing, carti, carte straina, economics
Reducere. Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement...
morgan james publishing, carti, carte straina, economics