Psychology of Advertising, Paperback - Wolfgang Stroebe

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. The inside story of the legendary advertising agency, Doyle Dane Bernbach, and its founder, Bill Bernbach, as told by the former public relations d...

In this second edition of his influential book on Dieting, Overweight and Obesity, Wolfgang Stroebe - who developed the goal conflict model of eati...

Publisher: ibidem-Verlag, Jessica Haunschild u Christian SchonAuthor(s): Alexey IvanovNumber of pages: 150Publication date: 2021Dimensions: 149 x 2...

"First published 2005 by Spring Journal Books"--Verso.Illustrations: 1 Illustrations, black and white

Reducere. Wolfgang Koehler (1887-1967) was one of the founders of Gestalt psychology, the influential school that argues that perception is best understood a...

Contributor(s): Author: Wolfgang GiegerichThis essay has the purpose of sharpening psychology's self-understanding by reflecting it against the foi...

Reducere. Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience ...

Reducere. The ageing Goethe finds new inspiration and youthfulness through the love of a young woman and the example of the great Persian poet Hafez.Johann W...

DescriptionJohn Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...

Publisher: Nabu PressAuthor(s): Nathaniel Clark, Jr. FowlerIllustration(s): Illustrations, black and whiteNumber of pages: 160Publication date: 201...

Veti afla cum sa va analizati eforturile, cum sa va cuantificati rezultatele, sa inter-relationati cu clientii si ce sa faceti pentru ca afacerea v...

A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work har...

This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, th...

Publisher: SAGE Publications IncAuthor(s): Gerard J. TellisNumber of pages: 216Collection: Marketing for a New CenturyPublication date: 2004Dimensi...

Reducere. Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measu...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic...

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship, " and as such it should be measurable and ...

Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of la...

Reducere. Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond...

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produc...

Description""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy sh...

Caderea advertising-ului si ascensiunea PR-ului - Al Ries, Laura Ries

Reducere. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are b...

A comprehensive look at the history of the history of beauty-product advertising, charting the skills of advertiser promising to make beauty-dreams...

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Pa...

Reducere. At age thirty-two, I had overcome cancer and the amputation of my left leg. I had paid my dues and figured it would take a lot more than turning se...

Reducere. The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the ...

Reducere. American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that ...

Reducere. Contributor(s): Author: Claude Hopkins"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (auth...

Reducere. From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to s...

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and e...

Publisher: The University of Chicago PressAuthor(s): Shelly RonenIllustration(s): 5 halftones, 1 tablesNumber of pages: 208Publication date: 2022Di...

Discover how and why products are advertised and the impact they have

Reducere. Programmatic advertising is the most exciting thing that happened in marketing in a long time - perhaps since the advent of mass advertising itself...

Reducere. Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Og...