Tilt: Shifting Your Strategy from Products to Customers, Hardcover

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-d...

Reducere. Lead Your Business the Starbucks Way Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C. One of the best-recognized...

Reducere. How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that woul...

DescriptionWhat if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products?What if you n...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through...

DescriptionThe first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from...

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to...

DescriptionIn this groundbreaking book, Bill Price and David Jaffe offer anew, game-changing approach, showing how managers are taking thewrong pat...

Reducere. If you think "viral marketing" only refers to making videos or memes to get shares on social media, there's a reason you've found it difficult to g...

Does your business have a story to tell? It shouldFrom the moment you first opened your doors, you began crafting it. With every new product you re...

Reducere. DescriptionBuilding a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of ...

Publisher: Ulysses PressAuthor(s): Mari SeiNumber of pages: 160Publication date: 2022Dimensions: 132 x 203 x 12Cover type: Paperback / softbackRede...

Reducere. A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and ...

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using t...

DescriptionMICHEL FALCON DEVELOPED HIS PEOPLE-FIRST CULTURE

Reducere. "Break Free From Your Mortgage" exposes the truth behind your mortgage the traps that prevent you from paying off your mortgage. The authors of the...

Reducere. New York Times Bestseller Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You MeetWe are deep in a s...

Digital transformation is no longer news--it's a necessity.Despite the widespread threat of disruption, many large companies in traditional industr...

People will ask you throughout your life, "Where do you work?" and "What do you do?" They never ask you, "What are you building?" When conversation...

Reducere. DescriptionBEST STRATEGY BOOK OF 2018: AXIOM BUSINESS BOOK AWARDS ​From the New York Times bestselling author on strategy Technobody--maker of wear...

Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive...

Reducere. DescriptionKirkus Reviews writes "Maholic's contribution is a standout in a crowded field and should become the authoritative source on the subject...

Reducere. Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company's lifeblo...

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and mo...

Reducere. This is the second book of the Thinkers' Chess Academy series. In the first book we started at a beginner's level with checkmates in 1, 2 or 3 move...

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Reducere. Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver out-standing customer service, but only 8 percent...

Reducere. Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of f...

This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy-a s...

Reducere. Discover why so many successful investors support their investment careers with house hacking-and learn from a frugality expert who has "hacked" hi...

Reducere. A practical guide to building valuable career connections--through tools you already have and people you already know Success in life is more than ...

Reducere. DescriptionHave you wondered why gold is so expensive or why so little plastic packaging is recycled? This highly readable book with a unique persp...

Reducere. "Sell More Slices" is a book tied to an online training course that will walk you step-by-step through building the most powerful marketing system ...

Contributor(s): Author: Roman PichlerThe First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum ...

Incorporate representation and inclusivity into every stage of the marketing process, to create meaningful marketing initiatives that truly connect...

Reducere. DescriptionA comprehensive yet simplified guide to the complex world of options investing and risk management Before trading derivatives, one needs...

Reducere. From the bestselling author of The Private Equity Playbook comes Adam Coffey's second offering, The Exit-Strategy Playbook. Explore the universe of...

Reducere. DescriptionTake control of beauty treatments with homemade organic beauty products with this book,

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditio...

Reducere. Melvin John Ruohonen was raised by loving, conservative parents in the Upper Peninsula of Michigan. He has lived a full life. Romances, beginning w...

Who needs investors? More than two generations ago, the venture capital community - VCs, business angels, incubators and others - convinced the ent...

Reducere. Does your business have a story to tell? It shouldFrom the moment you first opened your doors, you began crafting it. With every new product you re...

Reducere. What is this World? What kind of place is it? "The round kind. The spinning kind. The moist kind. The inhabited kind. The kind with flamingos (real...

Reducere. "Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your ...

A guide to creating your own personal range of skin care applications tailored to your particular skin type.

Learn to unlock the potential of your employees and colleagues with this definitive resource for people management People Strategy: How to Invest i...

Reducere. In his newest book, David Phillips explains 17 positive features of The Family Bank Strategy and lists 10 factors that have come together to make i...

Reducere. If You Are Serious About Making Money In Nigeria And From Nigerians, You Should Read This Book Today!In this book, you will discover the following ...

Publisher: Harvard Business Review PressAuthor(s): Fred ReichheldNumber of pages: 256Publication date: 2021Dimensions: 166 x 241 x 29Cover type: Ha...