Sustainability Marketing

The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketi...

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and in...

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students ...

Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people an...

Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, m...

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book...

This book looks at contemporary marketing tools utilised by various Western-European countries. It presents case studies on how tourism marketing i...

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the m...

DescriptionNow in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concep...

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and ...

"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada"A masterclass i...

This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work...

Publisher: Taylor & Francis LtdAuthor(s): Weng Marc LimIllustration(s): 81 Line drawings, black and white; 81 Illustrations, black and whiteNumber ...

Covering the applied managerial perspective of the travel industry, this book teaches effective skills by reviewing legal frameworks, quality manag...

This book focuses on the crucial sustainability challenge of reducing food waste at the level of consumer-society. Providing an in-depth, research-...

This book explains the fundamentals of printed textile design, from design brief through to the completed collection, and introduces the basics of ...

Learn about what to expect on the job, required education and training, and the relationship of the role to the fashion industry as a whole. Among ...

Reducere. Healthy Vines, Pure Wines serves as a guide, which derives its information from real-world sources to share green practices in sustainable viticult...

Reducere. DescriptionCompletely revised and updated, the fifth edition of this bestselling textbook covers each stage of the real estate development process,...

DescriptionThis user-friendly, practical guide was written for large and small greenhouse producers of containerized crops throughout the United St...

DescriptionThis is a book for aspiring event managers, providing both a theoretical and a practical guide to selecting and working with venues as p...

Reducere. This textbook is a comprehensive, step-by-step learning guide to each aspect of business analytics and its role and significance in real-life busin...

Reducere. This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different e...

Quality, sustainability and leadership depict the success of every laboratory and lie at the heart of a competent laboratory manager who can functi...

Make Your Business Purposeful and ProfitableAt its best, business is both purposeful and profitable, dynamic and gainful, commercial and rewarding....

Reducere. CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to...

Who grows the food we eat? How important is it that family farms are viable in Canada today and in the future? How do viable family farms help dete...

Reducere. As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form ...

Reducere. "A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION...."--Daniel H. Pink, Author, Drive Why can't life--and business--be fun? For t...