Reducere. The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketi...
Reducere. 95% of the wine brands that are developed and launched each year ultimately fail. Just visit your local wine shop and you will see the same wine br...
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Reducere. The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship di...
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Reducere. A sweeping history of luxury--from the pharaohs to the plutocrats--celebrating the quintessential role of opulence in human evolution From diamonds...
Reducere. The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern ...
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Reducere. Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal value...
Reducere. Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing...
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Reducere. The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia. Whether you are a business professi...
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Reducere. Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many ma...
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Reducere. 5/5 Stars ***** Great book for watch enthusiasts "This is the second e-book from this author, that I've read. He has a nice, clear writing style an...
Reducere. A luxury watch is more than \$5, 000. So naturally in this topic there is a lot of money involved. This book will help you to avoid wrong decisions...
Reducere. ★★ 3 Manuscritos en 1 Libro - Marketing en Facebook, Marketing en Youtube, Marketing en Instagram ★★ **Marketing en Facebook** Este libro es una gu...
Reducere. ★★ 3 Manuscritos en 1 Libro - Marketing en Facebook, Marketing en Youtube, Marketing en Instagram ★★ **Marketing en Facebook** Este libro es una gu...
Reducere. This Wine Tasting Journal is the perfect notebook for documenting your wine tasting journey. This logbook is perfect for recording wine name, vinta...