Leisure Marketing

This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations an...

An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and event...

This established textbook provides practical suggestions and guidelines for establishing a food-related tourism destination. It discusses the envir...

DescriptionLeisure Services Management, Second Edition, prepares students for the challenges they'll face as entry- to mid-level recreation and lei...

SHORTLISTED: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer firs...

Casino Management in Integrated Resorts introduces students to the changing nature of casino businesses within the framework of an integrated resor...

Health is finally hip. There are gyms on every corner, bottled water in every vending machine, and protein bars in every gas station. People are ch...

Reducere. DescriptionSet in modern Shanghai, a debut by a Chinese-American writer about a prodigal son whose unexpected return forces his newly wealthy famil...