Storynomics: Story-Driven Marketing in the Post-Advertising World

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success

Publisher: Taylor & Francis LtdAuthor(s): Jerome M. JuskaIllustration(s): 91 Line drawings, color; 91 Illustrations, colorNumber of pages: 300Publi...

This overview of interdisciplinary research partnerships applying AI, IE, and OR in societal and operational problems in a variety of healthcare se...

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads ...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strateg...

Publisher: Lit VerlagAuthor(s): Jacqueline SchmittemNumber of pages: 102Collection: Internet Economics / InternetoekonomiePublication date: 2022Dim...

Reducere. A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a ...

Buy One Get One Free... Discover how to leverage the goldmine of social media marketing and turn your business into a money machine Holy Moly... Di...

Reducere. DescriptionWhen it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and ...

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to...

Reducere. With First-Party Data, MarTech and Customer Centricity to Marketing on SteroidsAs an evolution of data-driven marketing, people-based marketing rep...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

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Reducere. The Express Series is a range of short, specialist English courses for different professions, work skills, and industries. Engaging topics, motivat...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Van der Post's incomparable knowledge of Africa illuminates this epic novel, set near the Kalahari Desert, about a boy on the verge of manhood, his...

DescriptionDo you want to grow your personal brand faster than you ever have before? Do you want to grow your professional network so you open more...

Reducere. Este cursul ideal pentru cei ce lucreaza in domeniul financiar contabil, fiind nevoiti sa comunice cu colegii si clientii in limba engleza. Poate f...

Flash on English for Specific Purposes. Marketing & Advertising - Alison Smith

Reducere. If you want to learn how you AND your business can dominate Social Media then keep reading Do you want to get more leads than ever before? Do you w...

2021 Outcomes Conference - Book of the Year Richard Stearns is a leader who has been tested as a CEO in both secular companies and also as the head...

Reducere. An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most ...

Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unp...

Reducere. When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate...

Reducere. Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease...

Reducere. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields--ps...

Many Christians may find today's world to be spiritually hostile. In a social climate that begs spirituality to take a backseat to cultural demands...

Exploring the chasm between the tyranny of surveillance and the ideal of privacy, this book traces the origins of personal data collection in digit...

Reducere. Are you looking to boost your brand visibility and gain new clients for your business? Would you like to build an excellent presence on Instagram? ...

Reducere. Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: "How can we make...

How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.Have you logged into Facebook rec...

Reducere. Volumul (publicat in limba engleza) analizeaza schimbarea culturii politice in Romania, de la inceputul tranzitiei pana in momentul acceptarii Roma...

Publisher: North Atlantic Books, U.S.Author(s): Laura Mae NorthrupNumber of pages: 200Publication date: 2022Dimensions: 228 x 154 x 20Cover type: P...

English for Marketing and Advertising. Cu CD - Sylee Gore

A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how...

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techni...

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art Uni...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. In the pharmaceutical industry, digital is still too often used as "another media" in a marketing campaign. The measure of performance is limited t...

If you want to discover how to grow your small business and personal brand using social media, then keep reading...Two manuscripts in one book: Soc...

Publisher: Pearson Education LimitedAuthor(s): Donald BaackNumber of pages: 472Publication date: 2021Dimensions: 217 x 276 x 25Cover type: Paperbac...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

DescriptionThe world has entered an unprecedented period of uncertainty and political instability. Faced with the challenge of knowing and acting w...

Reducere. Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate compl...

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old g...

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates ...