Scientific Advertising, Hardcover - Claude Hopkins

Reducere. This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headli...

Reducere. My Life in Advertising and Scientific Advertising, Hardcover

Reducere. Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measu...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic...

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship, " and as such it should be measurable and ...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...

Reducere. The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the ...

Reducere. American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that ...

Reducere. Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Og...

Reducere. Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone enterin...

Reducere. The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The ...

Reducere. This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a perso...

Reducere. Contributor(s): Author: Claude Hopkins"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (auth...

Reducere. Cele mai multe afaceri au dat gres din cauza ca s-au intins prea mult. Au speculat fara chibzuinta pe o sansa neclara. Asta ca sa le fie invatatura...

Reducere. Traim intr-o vreme cand publicitatea a atins, in mainile anumitor oameni, statutul unei stiinte. Ea se bazeaza pe principii fixe si este, in limita...

Viata mea in publicitate (Claude Hopkins)

A classic work of spiritual truth and profound wisdom Emma Curtis Hopkins was one of the key leaders of the New Thought movement in the 20th centur...

Cele mai multe afaceri au dat gres din cauza ca s-au intins prea mult. Au speculat fara chibzuinta pe o sansa neclara. Asta ca sa le fie invatatura...

Reducere. 2014 978-606-8414-36-2

Reducere. 13x20 978-606-8414-40-9

Reducere. Claude C. Hopkins 978-606-722-033-9

Combining lively prose with a balanced, nonpartisan portrait of Obama's successes and failures, The Black President will be required reading not on...

Significantly, the book shows why special attention to American liberal religiosity remains critical to a clear understanding of the scientific spi...

Legile stiintifice ale publicitatii - Cum sa devii cunoscut si sa vinzi mai mult intr-un timp mai scurt (Claude Hopkins)

Reducere. Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 19...

Reducere. JOURNEYS From the author of the bestselling addiction memoir Babylon Confidential. Nearly 100, 000 people die each year in the US from alcohol misu...

Reducere. DescriptionThere are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career...

DescriptionGerard Manley Hopkins is known for his powerful, emotive verse. A devout Christian who sought to convey the majesty of God and his creat...

Gerard Manley Hopkins, a leading Victoria poet, known for his innovative style, is considered as influential as T.S. Eliot in initiating the modern...

Veti afla cum sa va analizati eforturile, cum sa va cuantificati rezultatele, sa inter-relationati cu clientii si ce sa faceti pentru ca afacerea v...

Reducere. Winning Entrants: This year's Platinum Winners are 72andSunny Los Angeles, ARSONAL, The Beacon (Kohler Co.), Colin Corcoran, The Designory Inc., FO...

Reducere. As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They ...

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produc...

Description""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy sh...

Caderea advertising-ului si ascensiunea PR-ului - Al Ries, Laura Ries

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still diss...

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and e...

Reducere. Roly-Poly and the Light is an uplifting and inspirational story of a child's chance encounter with an unusual roly-poly who shares friendship and w...

Reducere. A curation of essays penned by Jeremy Bernstein, this book is a treasure trove of personal stories ranging from Bernstein's expedition to Mount Eve...

DescriptionJohn Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed...

Reducere. Claudia Roth's A 28 Day Journey to Self Love is a guided journal aimed at leading you to know who you truly are. It helps you feel less stressed an...

A sumptuous collection of delicious recipes chosen by the doyenne of Middle Eastern cuisine. Includes luxurious food from Turkey, Lebanon and Moroc...

A visual exploration of Afro-Latino identity and the African diaspora in Latin America as seen in the work of 34 contemporary photographersSurveyin...

Reducere. It s winter and little bear doesn t want to go to sleep. He d rather play, and he s sure he won t get cold outside, no matter how long the winter i...

Reducere. Fourteen poems compiled by award-winning poet and anthologist Lee Bennett Hopkins introduce readers to the various construction people who collabor...