Reducere. Traim intr-o vreme cand publicitatea a atins, in mainile anumitor oameni, statutul unei stiinte. Ea se bazeaza pe principii fixe si este, in limita...
claude c. hopkins, dezvoltare personala, psihologie practica
Reducere. Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measu...
indoeuropeanpublishing.com, carti, carte straina, economics
Reducere. The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the ...
Reducere. American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that ...
Reducere. This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a perso...
Reducere. Cele mai multe afaceri au dat gres din cauza ca s-au intins prea mult. Au speculat fara chibzuinta pe o sansa neclara. Asta ca sa le fie invatatura...
claude hopkins, stiinte umaniste, comunicare publicitate
Reducere. Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone enterin...
createspace independent publishing platform, carti, carte straina, economics
Reducere. The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The ...
wilder publications, carti, carte straina, economics