Marketing: A Very Short Introduction, Paperback - Kenneth Le Meunier-Fitzhugh

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Ideal for students of mathematics and science at both A-level and undergraduate level, this looks at the historical roots of fractal theory and exp...

First published as part of the best-selling The Oxford Illustrated History of Britain, Kenneth Morgan's Very Short Introduction to Twentieth-Centur...

Negotiation is essential for peace and international relations, but also for economically efficient trades and bargains in business, and for proble...

Elizabeth Bishop has been described as the 'best-loved' poet in English of the second half of the twentieth century. This book explores the publish...

James Joyce was one of the most influential writers of the twentieth century. This book explores his novels and short stories, and analyses the lit...

Publisher: Oxford University Press IncAuthor(s): Sarah M. S. (Professor of History, Professor of History, Johns Hopkins University) PearsallIllustr...

This book gives an overview of the main kinds of employment rights and labour laws found in many countries. It evaluates some of the assumptions un...

Famous for her novel Frankenstein, Mary Shelley was also infamous in her own time for breaking social and literary conventions, and taking a politi...

Pippa Virdee considers the history of Pakistan, created as a new nation state in 1947, placing it in the context of the region's four-thousand-year...

DescriptionA pop-culture presentation of the Integral Approach from visionary genius Ken Wilber, designed as an easy introduction to his work. What...

Rocks, more than anything else, underpin our lives. They make up the solid structure of the Earth and of other rocky planets, and are present at th...

Arbitration is a legal dispute resolution mechanism, alternative to courts. This book explains what arbitration is, how it works, what parties who ...

In this Very Short Introduction Bernard O'Donoghue explores the many different forms of writing which have been called 'poetry', from the Greeks to...

Drawing on the latest scientific research, from anthropology and psychology to neuroscience and artificial intelligence, Evans takes the reader on ...

John Maynard Keynes was one of the most influential economists of the twentieth century. His ideas have had a central influence on many of areas of...

Thomas Robert Malthus (1766-1834) was an English cleric whose ideas on population and political economy have had a profound influence on modern eco...

In this Very Short Introduction, Christopher Hall shows how material science combines physics, chemistry, and biology with engineering to understan...

Written by one of the world's leading experts in the field, this book offers a clear account of the contributions to philosophy made by one of Brit...

Drawing on examples from across the globe and throughout history, Andrew Kahn explores the key characteristics of the short story. He shows how its...

For many decades, we were only familiar with our own system of planets, the Solar System, orbiting our Sun. Now we know that it is just one among a...

The Arctic is a complex space. This book considers the competing elements surrounding the region, from geopolitical claims on its rich resources to...

Publisher: Oxford University Press IncAuthor(s): David (Charles M. Weis Professor of English, Charles M. Weis Professor of English, Ohio Wesleyan U...

This book explores the extraordinarily diverse and beautiful world of insects, from tiny wasps to giant beetles. It analyses insect evolution, and ...

This book provides a fresh modern introduction to geometry, an ancient branch of mathematics with important applications. It takes readers from Euc...

Adrian Wilkinson reviews the historical development of human resource management, showing how the changes in political, legal, and macroeconomic sp...

Fractals: A Very Short Introduction - Kenneth Falconer

Nicholas Cook explores the nature of music, how we think about it, its social and cultural dimensions, and its history. He discusses the many music...

A lively discussion of the history and significance of children's literature. Providing examples from across history and types, this introduces the...

The history of decadent culture runs from ancient Rome to nineteenth-century Paris, Victorian London, fin de si cle Vienna, Weimar Berlin, and beyo...

From deciding the best day for a picnic, to the devastating effects of hurricanes and typhoons, the weather impacts our lives on a daily basis. Alt...

Tells the story of crime fiction, discussing what features define the genre and how it has developed, and poses questions about crime fiction's sta...

In its heyday in the late 1990s, neoliberalism emerged as the world's dominant economic paradigm. Since then the global financial crash of 2008 and...

Corruption is one of the biggest global issues, ahead of extreme poverty, unemployment, the rising cost of food and energy, climate change, and ter...

New in the popular Very Short Introduction series, this is aimed at the general reader and students of classical studies. It looks into how myths c...

A concise, lucid, yet broad overview of classical literature, including a range of examples of original Greek and Latin texts.