Business-to-Business Marketing, Paperback - Raymond McDowell

Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subj...

A complete business-to-business marketing blueprint - ideal for those with big ambitions but limited time and budgets.Publisher: John Hunt Publishi...

Publisher: Taylor & Francis LtdAuthor(s): Jim (Westminster University, UK) BlytheIllustration(s): 74 Line drawings, color; 100 Tables, color; 74 Il...

Get your idea off the ground. You've got a great idea that will increase revenue or boost productivity--but how do you get the buy-in you need to m...

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In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the m...

Reducere. „Sunt absolut încântat de cât de bună – și necesară – este această carte. Ești un David Ogilvy din perspectiva clientului!” - Rory Sutherland, vice...

In ultimii saizeci de ani, marketingul a trecut de la a fi centrat pe produse (marketing 1.0) la axarea pe consumatori (marketing 2.0). Iar acum ma...

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Reducere. It's time to put the 'marketing' back into email marketing.Adopting a holistic approach to email marketing will help you break through barriers, se...

Reducere. Marketingul cultural, domeniu in plina expansiune in contextul dezvoltarii industriei creative, are la dispozitie, prin aceasta teza, importante re...

Reducere. In ultimul sfert de secol, Seth Godin a ghidat si a inspirat milioane de antreprenori, marketeri, lideri si fani din toate categoriile sociale, pri...

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Reducere. Elevate Your Affiliate Marketing To The Next Level With These Vital Business StrategiesAre you unsure of where to begin your affiliate marketing jo...

Reducere. DescriptionCompanies that market better and more grow faster, but people at many companies are overwhelmed by the dozens of marketing options and t...

Reducere. Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important, but th...

Shows you how to network better, how to create an effective email pitch, write a powerful resume and cover letter, and how to persuade recruiters t...

A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, argume...

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Reducere. Discover a Way To Turn Your Hobby Into a Profitable Business. Learn the Secrets of Etsy SEO and Start Earning Money Now Are you making art as a hob...

Reducere. In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its...

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Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decision...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

The small business owner's go-to guide for how to embrace the digital age.

Reducere. Are you fascinated with an idea of launching and growing your own enterprise? DO you with to start a business but don't have the slightest idea of ...

Reducere. Marketing sau Vanzari? Este o intrebare care, de prea multi ani, reprezinta pentru oamenii de business o problema de tipul „oul si gaina“. Georgeta...

DescriptionDo you want to grow your personal brand faster than you ever have before? Do you want to grow your professional network so you open more...

Reducere. Cartea Marketingul Motivational dezvaluie o modalitate noua si puternica de a-i convinge pe oameni sa cumpere. O face in termeni simpli pe care ori...

Pentru oamenii de pretutindeni care interactioneaza pe web, vechile reguli de marketing si PR pur si simplu nu mai sunt valabile. Internetul a schi...

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Reducere. Marketing Playbook: Scale Your Online Business to Outrageous Success is written for creative entrepreneurs to help you build the systems and strate...

Reducere. This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of ...

This revised and updated edition of the arts and craft business guide advises on identifying markets, isolating the USP of your work, assessing the...

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Reducere. This book is like having coffee with an award winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this one. ...

Reducere. Horsin' Around The USA Guide To Marketing & Promoting Your Horse Business will teach you how to be unforgettable in the horse industry You will lea...

Guerrilla Marketing cartea ca a declansat revolutia marketingului de gherila, acum intr-o editie extinsa si complet actualizata pentru aceasta peri...

Cartea de fata trateaza un element foarte important al mixului de marketing politic: promovarea politica.Abordarea tehnicilor proprii acesteia a fo...

Reducere. Pentru a construi o afacere de succes, trebuie să încetezi să acționezi după ureche când vine vorba de marketing și să începi să urmezi un plan sol...

Planificarea este unul dintre cele mai importante roluri ale managementului iar planul corporativ sau de business al unei companii este cel care co...

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