Advertising Creative - International Student Edition. Strategy, Copy, and Design, Paperback - Marcel Jennings

Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues ...

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the fir...

Comprehensive, clear, and approachable, with clever real-world examples that motivate studentsPublisher: WW Norton & CoAuthor(s): David McAdamsNumb...

Reducere. This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful dat...

Reducere. As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They ...

Reducere. As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They ...

Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research ...

Oxford International Primary Geography is a complete six year course that provides an engaging introduction to the subject. Using real life example...

Oxford International Primary Geography is a complete six year course that provides an engaging introduction to the subject. Using real life example...

Oxford International Primary Geography is a complete six year course that provides an engaging introduction to the subject. Using real life example...

Oxford International Primary Geography is a complete six year course that provides an engaging introduction to the subject. Using real life example...

Oxford International Primary Geography is a complete six year course that provides an engaging introduction to the subject. Using real life example...

Oxford International Primary Geography is a complete six year course that provides an engaging introduction to the subject. Using real life example...

This bestseller explores the principles of each of five qualitative inquiry traditions: narrative research, phenomenology, grounded theory, ethnogr...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. The Business Skills Every Creative Needs Remaining relevant as a creative professional takes more than creativity--you need to understand the langu...

An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art Uni...

David N. Weil introduces students to theoretical tools, data, and insights underlying the global distribution of wealth. By showing how empirical d...

The gold standard textbook, thoroughly updated-now with online homework.Publisher: WW Norton & CoAuthor(s): Peter (University of California, San Fr...

Publisher: Taylor & Francis LtdAuthor(s): Paul C. (Emeritus -Cal State Polytechnic University, Pomona, CA) HiemenzNumber of pages: 662Publication d...

This third edition helps the reader understand the essential role managers play in optimizing organizational performance.Publisher: SAGE Publicatio...

Cultural psychology through a global lens.Publisher: WW Norton & CoAuthor(s): Steven J. (University of British Columbia) HeineNumber of pages: 800P...

Comprehensive edited IR reader introducing students to critical scholarship and debates in the field, helping them engage critically.Editor(s): Rob...

Publisher: Taylor & Francis LtdAuthor(s): Duane P. (University of South Florida, USA) SchultzIllustration(s): 16 Tables, black and whiteNumber of p...

Modern and practical macroeconomics explained by the expert on growth.Publisher: WW Norton & CoAuthor(s): Charles I. (Stanford University) JonesNum...

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. Jam...

A comprehensive overview of all the major theorists and key schools of sociological thought, from sociology's origins through to the early 21st cen...

The definitive history of Western Music.Publisher: WW Norton & CoAuthor(s): Claude V. (late of Yale University) PaliscaNumber of pages: 1120Publica...

A thoroughly updated introduction to immunology, now with powerful online assessment and robust instructor resources.Publisher: WW Norton & CoAutho...

The revised edition of 20 Questions about Youth and the Media is an updated and comprehensive guide to today's most compelling issues in the study ...

Publisher: Taylor & Francis LtdAuthor(s): Elizabeth J. (Hamilton College, USA) JensenIllustration(s): 53 Tables, colorNumber of pages: 724Publicati...

Publisher: SAGE Publications IncAuthor(s): Henry R. NauPublication date: 2020Dimensions: 521 x 256 x 24Cover type: Paperback / softbackRedescopera ...

Teaching students the basics of communication research in an accessible manner, this fourth edition demystifies the theories and applications throu...

Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing...

The most modern and authoritative text-now with online homework.Publisher: WW Norton & CoAuthor(s): Hal R. (University of California, Berkeley) Var...

Publisher: SAGE Publications IncAuthor(s): Stephane GaskinPublication date: 2020Dimensions: 493 x 277 x 24Cover type: Mixed media productRedescoper...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: SAGE Publications IncAuthor(s): Kim GowerPublication date: 2020Dimensions: 489 x 278 x 28Cover type: Paperback / softbackRedescopera far...

Publisher: SAGE Publications IncAuthor(s): Wind GoodfriendPublication date: 2021Dimensions: 413 x 227 x 25Cover type: Paperback / softbackRedescope...

This book offers the most comprehensive and up-to-date introduction to comparative inquiry, research, and scholarship. It also benefits from an int...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Grounded in psychology research but with a practical focus on organizational behavior issues, Group Dynamics for Teams helps readers understand and...

Providing the knowledge and practical skills needed to make effective communication choices in today's rapidly changing and technologically advance...

Publisher: SAGE Publications IncAuthor(s): William J. RayPublication date: 2020Dimensions: 215 x 277 x 30Cover type: Mixed media productRedescopera...