Social Marketing - International Student Edition. Behavior Change for Social Good, Paperback - Philip Kotler

Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing...

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Reducere. In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts o...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Pearson Education LimitedAuthor(s): Philip KotlerNumber of pages: 704Publication date: 2022Dimensions: 219 x 280 x 32Cover type: Paperba...

Reducere. Marketing 5.0. Tecnologia para la humanidad es la ultima actualizacion de la influyente obra de Philip Kotler, que cuenta con un reconocido prestig...

Reducere. Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing...

This newly revised Third Edition encourages students to think critically and discuss issues affecting today's criminal justice system with engaging...

Publisher: SAGE Publications IncAuthor(s): Wind GoodfriendPublication date: 2021Dimensions: 413 x 227 x 25Cover type: Paperback / softbackRedescope...

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in ...

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Comprehensive edited IR reader introducing students to critical scholarship and debates in the field, helping them engage critically.Editor(s): Rob...

Reducere. An up-close look at the education arms race of after-school learning, academic competitions, and the perceived failure of even our best schools to ...

Reducere. DescriptionNursery Rhymes for Social Good takes classic songs and poems and gives them new purpose, encouraging children everywhere to learn about ...

With new co-author Bruce B. Frey, this seventh edition of the bestselling Statistics for People Who (Think They) Hate Statistics teaches an often i...

Our Social World: Introduction to Sociology inspires students to develop their sociological imaginations, to see the world and personal events from...

Reducere. FOR STUDENTS GOING ABROAD, THE EXCHANGE STUDENT SURVIVAL KIT IS THE FIRST THING TO PACK! Study exchange has never been more important. Ask anyone w...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Cultural psychology through a global lens.Publisher: WW Norton & CoAuthor(s): Steven J. (University of British Columbia) HeineNumber of pages: 800P...

Drawing from the most up-to-date research, Victimology: A Trauma-Informed Approach is an accessible, student-friendly text that provides students w...

In this fourth edition, the authors present the fundamentals of research design and data management with five distinct methods of analysis: explori...

Publisher: SAGE Publications IncAuthor(s): Henry R. NauPublication date: 2020Dimensions: 521 x 256 x 24Cover type: Paperback / softbackRedescopera ...

A concise and practical evidence-based approach to the subject with experiential exercises, self-assessments, and a variety of real-world cases and...

Reducere. An up-close look at the education arms race of after-school learning, academic competitions, and the perceived failure of even our best schools to ...

Since its original publication, Expert Political Judgment by New York Times bestselling author Philip Tetlock has established itself as a contempor...

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. Jam...

A comprehensive overview of all the major theorists and key schools of sociological thought, from sociology's origins through to the early 21st cen...

Organizational Change combines conceptual models with concrete examples and hands-on exercises to dramatically improve the knowledge, skills, and a...

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-d...

Providing the knowledge and practical skills needed to make effective communication choices in today's rapidly changing and technologically advance...

Publisher: SAGE Publications IncAuthor(s): William J. RayPublication date: 2020Dimensions: 215 x 277 x 30Cover type: Mixed media productRedescopera...

Publisher: CENTRAL BOOKSAuthor(s): BERNARD ROSSPublication date: 1900Dimensions: 152 x 247 x 26Cover type: PaperbackRedescopera farmecul lecturii s...

"This book provides a wise and engaging how-to guide that meets the central challenge of policy analysis: combining scientific evidence and social ...

This book offers the most comprehensive and up-to-date introduction to comparative inquiry, research, and scholarship. It also benefits from an int...