Advertising: Concept and Copy, Paperback - George Felton

Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research ...

Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues ...

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the fir...

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campa...

Reducere. We need a respite from a messy world. George Washington Didn't Sleep Here, is a fun memoir full of smiles and guffaws. The reader is taken through ...

Reducere. Castelul vulturilor. Evadare din fortareata lui Mussolini Castelul Vincigliata, o fortareata medievala construita pe colineleToscanei, langa Floren...

Veti afla cum sa va analizati eforturile, cum sa va cuantificati rezultatele, sa inter-relationati cu clientii si ce sa faceti pentru ca afacerea v...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...

This book provides insights into how human well-being could be better defined and empirically assessed. It takes stock of and reviews various conce...

Publisher: SAGE Publications IncAuthor(s): Gerard J. TellisNumber of pages: 216Collection: Marketing for a New CenturyPublication date: 2004Dimensi...

Reducere. This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base f...

Publisher: POOLBEG PUBLICATIONSAuthor(s): DERVILLE MURPHYIllustration(s): 48Publication date: 2022Dimensions: 127 x 197 x 31Cover type: PaperbackRe...

Since its first publication in 1975, Judith Butcher's Copy-editing has become firmly established as a classic reference guide. This fourth edition ...

Desi exista multe carti bune care istorisesc experientele abominabile si, totodata, curajul teribil de care au dat dovada mii de prizonieri de razb...

DescriptionJohn Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed...

Reducere. My Life in Advertising and Scientific Advertising, Hardcover

Mark Felton 00023234

Castelul Vincigliata, o fortareata medievala construita pe colinele Toscanei, langa Florenta, a fost transformat intr-un lagar de prizonieri de raz...

Reducere. Initially known as a theorist exploring the spatial-political implications of the May 1968 uprisings, Bernard Tschumi emerged as an architect of in...

Monica Felton's 1945 novel gives a lively account of the experiences of a group of men and women working in a munitions factory during the Second W...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to ha...

This colourful activity book is a great way for children to learn how to write lots of simple three- letter words. Each page has a different theme ...

Prague. It's l942, and all Jews are being summoned to the Death Camps. Ernst's wife dies in childbirth, and he escapes to London with his two-year ...

Reducere. The description for this book, The Gothic Cathedral: Origins of Gothic Architecture and the Medieval Concept of Order, will be forthcoming.

Dar trebuie sa recunoastem ca in jungla afacerilor trebuie sa apelezi la metode neconventionale care sa te faca sa iesi din plutonul mediocritatii....

Think how much of your life is governed by division and separation. Lines are drawn, walls go up, borders are controlled and you too become separat...

Reducere. Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience ...

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produc...

Description""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy sh...

Caderea advertising-ului si ascensiunea PR-ului - Al Ries, Laura Ries

Publisher: Aetherius Society, U.S.Author(s): George KingNumber of pages: 63Publication date: 1958Dimensions: 222 x 141 x 10Cover type: HardbackRede...

Publisher: Nabu PressAuthor(s): Nathaniel Clark, Jr. FowlerIllustration(s): Illustrations, black and whiteNumber of pages: 160Publication date: 201...

Publisher: Copy PressAuthor(s): Neil ChapmanNumber of pages: 96Publication date: 2014Dimensions: 197 x 130 x 8Cover type: Paperback / softbackRedes...

Reducere. DescriptionConcept and Form is a two-volume monument to the work of the philosophy journal the Cahiers pour l'Analyse (1966-69), the most ambitious...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Unearthed demonstrates, through a weave of time and place - be it then or now, the Seychelles, Johannesburg or London - how the `ordinariness' of p...

Turtlemen... a myth born from the loss of myth. A book of prose, poem and play arising from generations of a people who were isolated on the mid-At...

The Bound Man is storytelling for our times. Here we find works of fiction where a present darkness and obscurity usher extraordinary performances ...

Reducere. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy tha...

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who ...

Written with ease and adventure, the essays within Ha-Ha Crystal have the reader moving from tetrahedrons, comic books to the architecture of John ...

Reducere. It is 1910 and Philadelphia is burning.The last place Spring wants to be is in the run-down, colored section of a hospital surrounded by the groans...

Neinfricatii. Evadari spectaculoase din lagarele japoneze - Mark Felton

Reducere. This volume makes available in English for the first time Adorno's lectures on metaphysics. It provides a unique introduction not only to metaphysi...

Longlisted for the Women's Prize for Fiction 2019, Remembered is a debut historical fiction novel. It has drawn comparisons to Beloved by Toni Morr...

Remembered is the debut historical fiction novel by Yvonne Battle-Felton, a story where Spring, an emancipated slave, is forced to relive a hauntin...

Publisher: Taylor & Francis LtdAuthor(s): Anthony SykesNumber of pages: 144Collection: Routledge Library Editions: AdvertisingPublication date: 201...

..de la realizarea unui layout care vinde si pana la aplicarea tuturor testelor practice posibile. Caples va arata pas cu pas cum toate reclamele v...

Castelul vulturilor. Evadare din fortareata lui Mussolini - Mark Felton