Advertising by Design. Generating and Designing Creative Ideas Across Media, Paperback - Robin Landa

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The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advert...

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Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues ...

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Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed explora...

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Reducere. Few organizations realize a return on their digital investment. They're distracted by political infighting and technology-first solutions. To reach...

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In Sculpting the Land, award-winning landscape architect Diana Armstrong Bell explores her unique interpretation of the possibilities of landscape ...

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Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communica...

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An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art Uni...

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For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, cha...

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Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campa...