Advertising: Concept and Copy, Paperback

Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research ...

Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues ...

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the fir...

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campa...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...

Veti afla cum sa va analizati eforturile, cum sa va cuantificati rezultatele, sa inter-relationati cu clientii si ce sa faceti pentru ca afacerea v...

Publisher: SAGE Publications IncAuthor(s): Gerard J. TellisNumber of pages: 216Collection: Marketing for a New CenturyPublication date: 2004Dimensi...

This book provides insights into how human well-being could be better defined and empirically assessed. It takes stock of and reviews various conce...

Since its first publication in 1975, Judith Butcher's Copy-editing has become firmly established as a classic reference guide. This fourth edition ...

Publisher: POOLBEG PUBLICATIONSAuthor(s): DERVILLE MURPHYIllustration(s): 48Publication date: 2022Dimensions: 127 x 197 x 31Cover type: PaperbackRe...

DescriptionJohn Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed...

Reducere. My Life in Advertising and Scientific Advertising, Hardcover

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Initially known as a theorist exploring the spatial-political implications of the May 1968 uprisings, Bernard Tschumi emerged as an architect of in...

Think how much of your life is governed by division and separation. Lines are drawn, walls go up, borders are controlled and you too become separat...

Dar trebuie sa recunoastem ca in jungla afacerilor trebuie sa apelezi la metode neconventionale care sa te faca sa iesi din plutonul mediocritatii....

Reducere. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to ha...

This colourful activity book is a great way for children to learn how to write lots of simple three- letter words. Each page has a different theme ...

Publisher: Copy PressAuthor(s): Neil ChapmanNumber of pages: 96Publication date: 2014Dimensions: 197 x 130 x 8Cover type: Paperback / softbackRedes...

The Bound Man is storytelling for our times. Here we find works of fiction where a present darkness and obscurity usher extraordinary performances ...

Reducere. Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience ...

Publisher: Nabu PressAuthor(s): Nathaniel Clark, Jr. FowlerIllustration(s): Illustrations, black and whiteNumber of pages: 160Publication date: 201...

Unearthed demonstrates, through a weave of time and place - be it then or now, the Seychelles, Johannesburg or London - how the `ordinariness' of p...

Turtlemen... a myth born from the loss of myth. A book of prose, poem and play arising from generations of a people who were isolated on the mid-At...

Written with ease and adventure, the essays within Ha-Ha Crystal have the reader moving from tetrahedrons, comic books to the architecture of John ...

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produc...

Description""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy sh...

Caderea advertising-ului si ascensiunea PR-ului - Al Ries, Laura Ries

Reducere. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy tha...

Reducere. DescriptionConcept and Form is a two-volume monument to the work of the philosophy journal the Cahiers pour l'Analyse (1966-69), the most ambitious...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Taylor & Francis LtdAuthor(s): Anthony SykesNumber of pages: 144Collection: Routledge Library Editions: AdvertisingPublication date: 201...

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who ...

..de la realizarea unui layout care vinde si pana la aplicarea tuturor testelor practice posibile. Caples va arata pas cu pas cum toate reclamele v...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Award Publications LtdNumber of pages: 16Collection: Copy ColourPublication date: 2020Dimensions: 210 x 279 x 4Cover type: Paperback / s...

Reducere. "This is Raymond Chandler for feminists." ―Sharma Shields, author of The Cassandra Jane's a very brave boy. And a very difficult girl. She'll becom...

DescriptionIf your cat told you there was murder afoot, would you believe him? When cat-lady Lynley Cannon attends a workshop on animal communication

Publisher: Pearson Education LimitedAuthor(s): Allen AscherNumber of pages: 96Publication date: 2011Dimensions: 265 x 201 x 5Cover type: Paperback ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

`The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary role...

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while...

Reducere. This volume makes available in English for the first time Adorno's lectures on metaphysics. It provides a unique introduction not only to metaphysi...

Reducere. When you follow the numbers in each shape, designating a color from the common color pallet, abstract images become clear. From animals to still li...

Cat was small and Dog was big, and whatever Dog did, Cat did too... Dog is fed up with Cat copying everything she does. But when Cat stays away, Do...

Reducere. The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The ...

Reducere. Tony English wrote Tug of War for negotiation experts and others who might be interested in a fresh analytical method which draws on the literature...

This Element presents a critical review of cross-cultural psychology and cultural psychology. It examines how emphasis in cultural and cross-cultur...