Strategic Marketing Planning

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, me...

A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essen...

DescriptionAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their ...

Reducere. The marketing of war. A sociological approach This book is an analytical and full of substance approach to a complex issue, placed in the security ...

Reducere. The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new p...

Reducere. The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a ...

Reducere. Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior...

Attracting Perfect Customers leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business...

Reducere. Contributor(s): Author: Emrah YayiciThis book explains design thinking methodology that is applied by high-performing enterprises, start-ups and or...

Reducere. Grassroots Strategy. Cultivating B2B Growth from the Ground Up A powerful yet practical guide to B2B strategic growth, it's like a mini-MBA. Accele...

If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading...Did you know,...

Reducere. "The Profitable Artist's chapters address a spectrum of practical topics for working artists." --Artsy.net The Indispensable Roadmap Artists Need t...

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested ...

Reducere. Contributor(s): Author: Professional Convention Management AssocThe sixth edition of Professional Meeting Management is the newest edition of the l...

Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot a...

Reducere. Introduction to Health Care Management, Fourth Edition is a concise, reader-friendly, introductory healthcare management text that covers a wide va...

The revised new edition of the must-read guide for executives--provides comprehensive coverage of topics in corporate governance by leading subject...

Reducere. This textbook is a comprehensive, step-by-step learning guide to each aspect of business analytics and its role and significance in real-life busin...

Reducere. A supply chain is composed of numerous interrelated or interlinked networks and channels which combine to provide products and services to the fina...

Reducere. YOU CAN COMPETE WITH THE BIG-BOX STORESWhether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage...

Reducere. What separates the CEOs that run hyper-growth companies from those running slow-growth ones? What do they do differently that matters? Victor Cheng...

Reducere. DescriptionMarket conditions and increasing lifespans have left many savers with uncomfortable decisions when it comes to retirement. Compromise ha...

Reducere. The Wall Street Journal calls Case in Point the MBA Bible The world's foremost authority on case interviewing and bestselling author Marc Cosentino...

Human-wildlife conflict (HWC) is one of the most complex and urgent issues facing wildlife management and conservation today. Originally focused on...

In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in ...