Strategic Market Management

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream...

Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis of strateg...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

DescriptionHow is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How ca...

Reducere. DescriptionStrategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketi...

DescriptionThis textbook explores the theoretical and practical aspects of managing international business operations while also dealing with multi...

DescriptionStrategy implementation - or strategy execution - is a hot topic today. Managers spend significant resources on consulting and training,...

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of m...

Universally, the production, maintenance and management of housing have been, and continue to be, market-based activities. Nevertheless, since the ...

Reducere. The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a ...

Helps you discover both sides of international business and how to prepare for the future. This book shows you what it's like for foreign businesse...

Reducere. Despite the anticipated "Senior Tsunami" in population emerging across the nation, success in the senior living industry is not guaranteed. In this...

Reducere. Contributor(s): Author: Michael WadeAuthor: James MacaulayAuthor: Jeff LoucksWINNER OF THE 2017 AXIOM BEST BUSINESS BOOK AWARD "Digital disruption"...

Reducere. Twelve inspiring strategies that can revise a dying country club into a "pièce de résistance" of hospitality excellence. In the 12 Golden Keys to H...

Reducere. Is your business struggling to remain profitable? Is quality management at the top of your agenda? Could Lean Six Sigma benefit your company? As bu...

Reducere. CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance...

Reducere. DescriptionOperations and Supply Chain Strategy is crucial for the success of organizations in the context of Industry 4.0. Operations and Supply C...

Reducere. DescriptionMore people are turning to member-owned credit unions for their banking needs. But most credit unions can't provide the wide range of se...

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested ...