Principles and Practice of Marketing

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Principles and Practice of Social Marketing: An International Perspective - Rob Donovan, Nadine Henley

Reducere. DescriptionMarketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and sh...

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in ma...

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book...

Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework fo...

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of m...

Reducere. NP Jumpstart teaches marketing strategies and tactics for Nurses and Nurse Practitioners. NP Jumpstart: Marketing Made Easy for Nurse Practitioners...

Reducere. The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern ...

Reducere. Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, ind...

Reducere. Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal value...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern...

Reducere. The revised edition of the bestselling textbook, covering both classical and molecular plant breeding Principles of Plant Genetics and Breeding int...

Reducere. In How to Get Clients, Steve Chandler shares a set of operating principles that makes client acquisition a natural extension of the coaching proces...

DescriptionFollowing on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entert...

This comprehensive book is an essential resource and reference guide for all practitioners who use energy healing methods. Energy healing methods a...

Reducere. Cost Accounting & Management Essentials You Always Wanted To Know is an introduction to cost accounting for engineers and scientists moving into ma...

Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event...

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts a...

DescriptionThis invaluable addition to any data scientist's library shows you how to apply the R programming language and useful statistical techni...

Reducere. World's #1 selling book on case interview math Interview Math provides over 50 practice problems and answers to help job seekers master quantitativ...

If you believe good body image is important, but don't know exactly what to do or what to say to make sure your child grows up feeling confident in...

Reducere. Neuromarketing is fast becoming more visible in mainstream marketing and communications practice, but is still not often enough integrated into str...

Founder's FAQ is an authentic guide for founders by revealing what works and what doesn't in the predictable journey of the startup.It covers the a...

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship ...

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Reducere. You work in a team of skilled professionals. Yet somehow, things are not running smoothly. There is a lack of clarity about who does what, which cr...

Reducere. The Avengers was 2012's number one worldwide box office winner - but did you know the seeds of this blockbuster movie's success were actually plant...