Strategic Writing

With two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing skills and professional habi...

Reducere. In today's hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want...

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic comm...

DescriptionWhen you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words a...

Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as ...

Reducere. For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this c...