Hegarty on Advertising, Hardcover

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advic...

Hegarty on Advertising represents the 21st century's answer to David Ogilvy's bestselling Confessions of an Advertising Man and provides both John ...

Reducere. My Life in Advertising and Scientific Advertising, Hardcover

Reducere. About the AuthorPatricia Hegarty began working in children's publishing more years ago than she cares to remember! As an editor she has worked on t...

Explore the beauty of the changing seasons in this timeless peek-through book with beautiful artwork from Britta Teckentrup and accompanying rhymin...

Follow a little fish on her epic journey downriver, as she travels out into the unknown. With illustrations by Hanako Clulow, and a magical 'swimmi...

Reducere. Learning the importance of kindness is as easy as A-B-C with this sweet board book. A is for all of us be everyone's friend.B is for believing thin...

Reducere. This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headli...

Reducere. There is nothing more special than the relationship between parent and child. In You Are My Happy, our turtle's journey evokes tender emotions and ...

Reducere. Join the Tinysaurs on an adorable Valentines adventure! The residents of Tinytown haven't received any happy mail on Valentine's Day--so it's up to...

Reducere. When the Tinysaurs learn that Santa's elves are all sick with tinsel-itis, they travel to Santa's workshop to read the unopened letters to Santa an...

Reducere. Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 19...

Publisher: Nabu PressAuthor(s): Nathaniel Clark, Jr. FowlerIllustration(s): Illustrations, black and whiteNumber of pages: 160Publication date: 201...

Reducere. This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a perso...

Reducere. The perfect book to express love for your child Share a special moment with your child as you read Love from Me to You. This sweet story is perfect...

Flash on English for Specific Purposes. Marketing & Advertising - Alison Smith

An artist who has become an art thief, an obsessive curator and a specialist in major art thefts... Their stories intersect with the fate of a lege...

How many flamingos can you count in this playful book of numbers?

Discover a world of undersea creatures in this playful book of colours!

Reducere. DescriptionThere are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career...

Reducere. A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a ...

Veti afla cum sa va analizati eforturile, cum sa va cuantificati rezultatele, sa inter-relationati cu clientii si ce sa faceti pentru ca afacerea v...

DescriptionWho does the bear ask for help when his truck is stuck in the mud? Discover what happens when his friends come to the rescue. With ingen...

Reducere. Winning Entrants: This year's Platinum Winners are 72andSunny Los Angeles, ARSONAL, The Beacon (Kohler Co.), Colin Corcoran, The Designory Inc., FO...

Reducere. As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They ...

Reducere. A night under the full moon, a walk through the forest, and a tiny mouse s mission: bring a basket of food to his grandmother, who lives at the ver...

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produc...

Description""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy sh...

Caderea advertising-ului si ascensiunea PR-ului - Al Ries, Laura Ries

Reducere. The history of sugar in Florida is a tale of experimentation and entrepreneurs, early mistakes and later successes, politics and money flowing free...

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still diss...

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and e...

Reducere. Roly-Poly and the Light is an uplifting and inspirational story of a child's chance encounter with an unusual roly-poly who shares friendship and w...

Reducere. ""This is Barely Legal...But You Can Still Get Away With It""A Review of Guerrilla Marketing: Put Your Advertising on Steroids by Mark Joyner, Inte...

DescriptionJohn Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed...

Reducere. Sourced and written from hundreds of research papers and dozens of interviews the book chronicles, in layman's terms, a history of the unwelcome ap...

Reducere. What will you learn from this book? Who should read this book? Anyone interested in learning how and why the online advertising industry benefits f...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...