Goodvertising. Creative Advertising that Cares, Hardback - Thomas Kolster

Suitable for advertising or branding professionals, this title showcases creative work from over 120 campaigns from around the world that communica...

Reducere. As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They ...

Reducere. As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren't good. They ...

Michael Kolster renders Paris's parks like no one since photographer Eugene Atget a century ago.Publisher: George F. ThompsonAuthor(s): Michael Kol...

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success

Plicul Creativ este o noutate absoluta ce se adreseaza copiilor de gradinita si scoala primara. Fiecare KIT din cadrul colectiei contine 3 proiecte...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond...

Reducere. Thomas Lansen, MD, FAANS, FACS, is a neurosurgeon who practiced in Westchester County, New York and New York City for over thirty years, specializi...

Atunci cand o pisica iti iese in cale si nu se mai dezlipeste de tine, de parca te-ar fi ales dinadins, cu siguranta incearca sa-ti arate un alt dr...

Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues ...

Reducere. DescriptionThere are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career...

Publisher: Bocconi University PressAuthor(s): Ezio ManziniNumber of pages: 160Publication date: 2022Dimensions: 152 x 235 x 14Cover type: Paperback...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Profiles of great women, too long overshadowed by their writer or artist husbands, boyfriends and lovers

Reducere. Becoming a Church That Cares Well for the Abused, Paperback

For those seeking peace and comfort amid the worries and stress of everyday life, Cast Your Cares by Abide Christian Meditation offers forty daily ...

A beautifully presented collection of entries to an international writing competition, The Turning Point contains stories about the loves, tragedie...

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still diss...

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and e...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepre...

This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, th...

Reducere. In Leirianor, a land of shapeshifters, the Great Ladies of Death and Night once fought to the end for the throne. For thousands of years people hav...

Veti afla cum sa va analizati eforturile, cum sa va cuantificati rezultatele, sa inter-relationati cu clientii si ce sa faceti pentru ca afacerea v...

The extraordinary true story of the Stasi's poetry club: The Lives of Others crossed with Dead Poets Society.Publisher: Faber & FaberAuthor(s): Phi...

Reducere. BREAKING IN(r) helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders, BREAKING IN(r) gives...

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campa...

Caderea advertising-ului si ascensiunea PR-ului - Al Ries, Laura Ries

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produc...

Description""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy sh...

A riotous, 720-page celebration of sneakers and sporting legends, as told through the medium of vintage print advertisingPublisher: Phaidon Press L...

Reducere. Contributor(s): Author: Chantell GlenvilleWhat Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider's guide for adver...

Reducere. DescriptionProviding feedback to others about their performance isa key developmental experience. But not all feedback iseffective in making the be...

DescriptionJohn Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed...

Reducere. -A rich, much-needed remedy for the standardized institutions that comprise too much of our school system today... ideal for teachers and parents i...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...

Reducere. My Life in Advertising and Scientific Advertising, Hardcover

Discover how and why products are advertised and the impact they havePublisher: Hachette Children's GroupAuthor(s): Ruth ThomsonNumber of pages: 64...

Publisher: The University of Chicago PressAuthor(s): Shelly RonenIllustration(s): 5 halftones, 1 tablesNumber of pages: 208Publication date: 2022Di...

Reducere. The world still needs His love The life and ministry of Christ was marked by His overwhelming compassion for people. And His heart is the same toda...

The only comprehensive study of French armoured cruisers in English.

A bold and expertly plotted page-turner. --Courtney Summers, New York Times bestselling author of SadieFrom the author of The Cheerleaders, comes a...

Despite decades of feminist awareness and activism, women continue to be portrayed in outdoor advertising in a limited and sexist manner. The fact ...

Packed with fun, edifying, and joyful art experiences, Play, Make, Create is filled with simple, yet powerful, "art invitations" that are focused o...

The only comprehensive study of early French battleships in English