Brands

Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into econ...

Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that ...

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Building Brands explores the role of architectural branding in the design of corporate modernism and tells how business strategies, modern architec...

Written by leading music industry experts, this is the definitive guide to using music to build a brand, and includes myriad case studies and inter...

Publisher: De GruyterIllustration(s): 4 Tables, black and white; 1 Tables, color; 12 Illustrations, color; 4 Illustrations, black and whiteNumber o...

Contributor(s): Author: Duena BlomstromBanking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business mo...

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as cultural...

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.Publisher: Taylor & Franc...

DescriptionSince its founding in the early 1950s, the Spanish porcelain firm Lladr has attracted a large collector market. This book identifies all...

Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of tale...

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Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they a...

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury a...

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KGAuthor(s): Gilbert BrandsIllustration(s): black & white illustrationsNumber of pages:...

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Mini magazin pentru jucarii Toy Mini Brands S3, 5 Surprise

Reducere. Contributor(s): Author: Jeremy DarlowThe athlete's guide to building a personal brand and a future beyond sports.Athletes Are Brands Too teaches at...

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the fir...

Publisher: VictionaryAuthor(s): VictionaryIllustration(s): Illustrated in colour throughoutNumber of pages: 288Publication date: 2022Dimensions: 17...

Reducere. DescriptionIn this book, you'll find all the information you need to get off the ground. We'll cover everything from ideation to manufacturing to s...

DescriptionEvery day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you ...

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DescriptionThe every day priority of CEOs is creating sustainable business growth. Focus on the bottom line, and on the top line. To make that happ...

Reducere. From best-selling historian and Pulitzer Prize finalist H. W. Brands comes a gripping, page-turning narrative of the American Revolution that shows...

Reducere. Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise(R), his secret formula for becoming a Genuine Brand. M...

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques ...

Reducere. When it comes to your health, you know what you should weigh. You may know your cholesterol levels. You probably know your blood pressure. Maybe, j...

Contributor(s): Author: Hal BrandsLooking beyond the headlines to address the enduring grand strategic questions facing the United States todayAmer...

Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global c...

DescriptionAn essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better refl...

Reducere. One-dish meals have been a dinnertime staple for years--and today they're more popular than ever! That's why the team at Taste of Home assembled 51...

Reducere. If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled...

Reducere. In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out wi...

Reducere. Without Magic, It's Just Marketing Ever wonder why among 35, 000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch pain...

Reducere. DO YOU BLEND OUT? You're skilled, you're smart, and you know how much you can accomplish, so why aren't prospects beating down your door? It's beca...

From bestselling historian H. W. Brands comes a dramatic narrative of the American Revolution that shows it to be more than a fight against the Bri...

Reducere. Since its start in 1969, the family-owned Henry company had been viewed by the Permian Basin oil community as "a little ol' Spraberry driller, " re...

Reducere. Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent ...

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based...

Publisher: powerHouse Books, U.S.Author(s): Emmanuel ProbstNumber of pages: 176Publication date: 2022Dimensions: 159 x 235 x 18Cover type: Hardback...

Reducere. When it comes to your health, you know what you should weigh. You may know your cholesterol levels. You probably know your blood pressure. Maybe, j...

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create aut...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how the...

Reducere. A comprehensive account of the rise and fall of one of the major shapers of American foreign policyOn the eve of his inauguration as President, Woo...

Reducere. What was that?... What could it be? There is something watching my dream with me!Come on an adventure to learn the secrets of the Dreamcatchers.Thr...

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Reducere. DescriptionIn Lone Star Nation, Pulitzer Prize finalist H. W. Brands demythologizes Texas's journey to statehood and restores the genuinely heroic ...

Reducere. For the past nine years, acclaimed historian H. W. Brands has been tweeting the history of the United States. But this has been no ordinary version...

Reducere. Brands and Bulls**t. Excel at the Former and Avoid the Latter A Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Au...

A two-time Pulitzer Prize finalist and New York Times-bestselling author sets a new standard for histories of the American WestIllustrations: 24 Ha...

This text is a complete guide to all brands Gibson produced, complete with detailed descriptions, photos and rare examples of existing instruments ...

Reducere. Relish the goodness of garden fresh foods and make the most of your garden and farmer's market finds with this all new cookbook. With 279 sensation...

In today's economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. B...

Showcases the work from some of the world's most renowned illustrators and graphic designers - including Catalina Estrada, Paul Shin, Tado, Loulou ...

Reducere. A collection of heartwarming, thrilling, surprising and hilarious stories selected from nearly a century of Reader's Digest magazine. Certain tales...

Reducere. Grand strategy is one of the most widely used and abused concepts in the foreign policy lexicon. In this important book, Hal Brands explains why gr...

Reducere. This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base f...

Publisher: Ethical Marketing GroupIllustration(s): IllustrationsNumber of pages: 370Publication date: 2012Dimensions: 205 x 163 x 20Cover type: Pap...

Reducere. The Essential Guide to CBD is an authoritative but user-friendly primer on CBD. CBD has splashed across the nation's headlines, taken the country b...

Written by a social media marketing expert, and with 125 bite-sized entries, this is a practical guide about using Instagram to build business, bra...

Reducere. If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled...

Reducere. The Japanese Sake Bible is the ultimate book about Japan's national drink--from its history and culture to its ingredients and production methods, ...

Reducere. Whether formal or casual, a tasty brunch buffet puts everyone in a great mood! Now it's easier than ever to celebrate the weekend with family and f...

Reducere. In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out wi...

Reducere. Pulitzer Prize Finalist Benjamin Franklin, perhaps the pivotal figure in colonial and revolutionary America, comes vividly to life in this masterly...

Tells the story of sixty years of shoes. This book covers more than 350 leading womens shoes designers and manufacturers, and includes a range of f...

Reducere. Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist and writer Drew ...

Illustrates an extraordinary period of British history covering everything from rationing to rock and roll.Illustrations: 1, 000 colour

This edition of a classic scrapbook is published to coincide with the 60th anniversary of the end of the World War II.