Marketing Is Finance Is Business: How Cmo, CFO and CEO Cocreate Iconic Brands with Sustainable Pricing Power in the New Galactic Age, Paperback - Chri

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Deliver digitally enabled business transformation as a finance leader using best practice guidance from leading global organizations on driving per...

Dreams, schemes and opportunity as space opens for tourism and commerce.Publisher: Icon BooksAuthor(s): Andrew MayNumber of pages: 176Collection: H...

Jeff Howe coined the word 'Crowdsourcing' in a 2006 article for Wired magazine to describe the way in which the Internet has broken down traditiona...

Reducere. It is important to take note of the innovative people throughout history who have been at the faces of change. The problem is that we often don't r...

Reducere. DescriptionHaving good financial management is critical to the survival of startups and small and medium businesses. Unfortunately, financial manag...

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the m...

Reducere. A bold exploration and call-to-arms over the widening gap between AI, automation, and big data--and our ability to deal with its effects We are liv...

Reducere. Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist and writer Drew ...

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

Reducere. In Message in the Bottle, Walker Percy offers insights on such varied yet interconnected subjects as symbolic reasoning, the origins of mankind, He...

This is a book that none of us can afford to ignore - an agenda-setting, campaigning investigation that shows how global finance works for the few ...

Being broke or isolated when you are over 50 is no fun - choose not to be. This book is quite simply an 'un-training manual' Applied correctly, the...

Publisher: GILL & MACMILLANAuthor(s): COLIN GORDONPublication date: 1900Dimensions: 155 x 236 x 20Cover type: PaperbackRedescopera farmecul lecturi...

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Reducere. DescriptionThere is, without doubt, a spiritual awakening taking place on the Planet right now. People in their droves are starting to understand t...

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

Instant Bestseller on Amazon in Marketing and Sales FACT: Less than ONE percent of all leads become customers. As a business, how can you break tha...

Reducere. South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet;...

Reducere. The Most Up-to-Date Personal Finance Book for the Brave New Economy Like your own personal trainer, Money Is Everything will intuitively walk you t...

Using real cases of food firms and agriculture supply chains as a context, How is Digitalization Affecting Agri-food? New Business Models, Strategi...

Reducere. "Mitche Graf hits a 'GRAND SLAM' in defining his revolutionary 6-Star Service Manifesto. Customer service has hit an all-time low, but his approach...

THE ULTIMATE MBA BOOK distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks. It is a dynamic collection of e...

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Reducere. In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For ...

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques ...

Reducere. What if your weaknesses are actually your greatest strengths? With cerebral palsy binding him to a wheelchair and slowing his speech, Todd's physic...

Reducere. Grand strategy is one of the most widely used and abused concepts in the foreign policy lexicon. In this important book, Hal Brands explains why gr...

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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based...

Publisher: Harvard Business Review PressAuthor(s): H. James WilsonNumber of pages: 256Publication date: 2022Dimensions: 164 x 243 x 29Cover type: H...

Contributor(s): Author: Jane F. McAleveyThe crisis of the progressive movement is so evident that nothing less than a fundamental rethinking of its...

Reducere. This book provides readers with a basic understanding of sustainable finance and impact investing including history, definitions of impact, current...

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key ...

Reducere. A cutting-edge look at how accelerating financial change, from the end of cash to the rise of cryptocurrencies, will transform economies for better...

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Reducere. In his bestselling book Why Christianity Must Change or Die, Bishop John Shelby Spong described the toxins that are poisoning the Church. Now he of...

Reducere. Differentiate your product, yourself, your company.Know the critical success factors.Selling is all about psychology.Develop belief and momentum.Em...

DescriptionDo you want to grow your personal brand faster than you ever have before? Do you want to grow your professional network so you open more...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential...

Reducere. Written with the verve of such works as The Big Short, The History of the Future, and The Spider Network, here is the fascinating, true story of th...

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Unions face a once in a generation opportunity for renewal. Decades of decline have been compounded by a global elite who increasingly generate pro...

Reducere. This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing st...

As a woman in today's world, you know what it's like to feel pressure on all sides to conform to society's expectations. In Kind is the New Classy,...

Reducere. If it is possible for a book to be healing, spiritual, smart, and sexy at the same time, then this is it.From Bestselling author and creator of the...

Despite social and economic advances around the world, poverty and disease persist, exacerbated by the mounting challenges of climate change, natur...

Reducere. 222During the last 150 years, we have stressed the oceans, warmed the planet and overextended almost every natural resource. To create real change ...

Reducere. Blockchain is transforming business. What's your strategy?Leaders of forward-thinking organizations are exploring how blockchain can transform the ...