Book of Branding

Entertainment Law: Fundamentals and Practice is a comprehensive and unique "how to" guide covering every area of entertainment law including fundam...

This book reconsiders authorship by the descendants of North African immigrants to France by consulting how these authors' novels have been discuss...

Reducere. In Dark Matters Simone Browne locates the conditions of blackness as a key site through which surveillance is practiced, narrated, and resisted. Sh...

Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people an...

International theatre and live-arts festivals too often come under the exclusive purview of tourism and city branding. Exploring their potential to...

Reducere. DescriptionMarketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and sh...

Reducere. Contributor(s): Author: David BrierForeword by: Daymond JohnBrand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, i...

Reducere. "The ESSENTIAL strategy guide for dominating the t-shirt design business." Jeffrey Kalmikoff, former CCO of Threadless.com What if the most prolifi...

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global bra...

Reducere. Europe is imbued with a multitude of social, cultural, economic and political meanings. The authors of this comprehensive text present an authorita...

Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into econ...

Reducere. The multiple award-winning Restaurant Manager s Handbook is the best-selling book on running a successful food service operation. The fifth complet...

DescriptionTechnological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has...

Reducere. Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software h...

Defiantly claims that ""all films are adaptations"". The wide-ranging chapters included in this book highlight the growing and evolving relevance o...

Reducere. Contributor(s): Author: David BrierForeword by: Daymond JohnBrand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, i...

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong an...

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated im...

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts int...

This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work...

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury a...

In the contemporary and ever-changing society, 'the visual' has become a dynamic element of life which traverse all sort of different and diverse a...

This book is a collective project from three authors who have worked with nonprofits in developing and managing effective social media marketing ta...

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashio...

DescriptionTypography for Screen introduces various creative projects of typography for the digital screen, such as motion graphics, webpage design...

Reducere. HR can transform organizations only if it transforms HR. Human Resource Development Insights is a pivotal source of information on implementing new...

After our successful Eat and Go book, centered on the branding of takeaways, our new title Eat and Stay showcases more than 120 outstanding interna...

How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitor...

Reducere. DescriptionCompanies that market better and more grow faster, but people at many companies are overwhelmed by the dozens of marketing options and t...

Reducere. From New York Times Bestseller Pepper Winters comes the highly acclaimed USA Today Bestselling Series: Monsters in the Dark. For the first time eve...

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup....

The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely su...

This cutting edge and comprehensive book--with contributions from the star faculty of Cornell University's School of Hotel Administration--offers t...

This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and d...

Editorial Design: Digital and Print is a comprehensive guide to the traditional and digital skills that a designer will need for a future career in...

Reducere. A detailed account of Ant Farm's 1975 Media Burn performance, a legendary act of consumerist critiqueThis book examines the complex set of cultural...

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can ...

A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest. - Michael Evamy This bestselling br...

Reducere. "Brutally honest... a deeply extraordinary and original work."- SEBASTIAN JUNGER. With an estimated 250, 000 people killed in 15 years, the Mexican...

DescriptionHard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2, 000 Stock...

Reducere. The award-winning guide for any woman starting (or running) a business The Women's Small Business Start-Up Kit, written by the author of the bestse...

DescriptionWorld-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guida...

A case study of one of the most important global institutions of cultural policy formation, UNESCO and the Fate of the Literary demonstrates the re...

Reducere. As a professional, you deserve to be known for your achievements and understood for the value you bring. But in the cacophony of our current age, i...

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the l...

What made you pick up this book? Perhaps you're wondering why your brand should be gay. Or maybe the pink covered book jacket grabbed your attentio...

Reducere. PProfitable New T Shirt Printing Business: Starting a new T shirt printing business takes just a small outlay but can be very enjoyable as well as ...

Reducere. RULES OF THE GAME: How to Win a Job in Educational Leadership (Second Edition) offers Insider Tips and Trade Secrets to help you navigate the job s...

Reducere. Your Name is Worth MillionsIf you've ever wondered why the expert-next-door is getting the cash and the clients while you secretly hate from the si...

DescriptionStarting a business? Don't sweat it With all-new content and updates reflecting the latest laws, business climate, and startup considera...

Reducere. More everything. All new, never before published material from the author of The Internet is a Playground. New emails, new articles, new exclusive ...

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the...

Reducere. Discover how you can master the art of telling great stories in public, through social media, and in real life...Can you use a story that's meaning...

Every entrepreneur knows that achieving success in a new business is all about effective marketing. And good marketing is all about branding. Choos...

Reducere. Captain Ed (Edwin D. Armbruster) lived a fascinating life as he flew thousands of hours over the jungles of Panama and the Carribean in single engi...

DescriptionFox Populism offers fresh insights into why the Fox News Channel has been both commercially successful and politically effective. Where ...

DescriptionHappiness and Positive Leadership Coach JoAnna Brandi has created a delightful gift book that offers 54 unique ideas that can take your ...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strateg...

Reducere. Sustainable Jobs is chock full of practical tools to rapidly accelerate your job search. It includes tips and suggestions from 26 of the top Sustai...

Reducere. DescriptionDare to entertain the possibility that superheroes and epic quests are more than the stuff of your favorite movies, books, and TV shows-...

Reducere. Estheticians are millionaires waiting to happen. Each and every esthetician has the capability of becoming a millionaire through various business o...

Reducere. Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more...

Reducere. Solo-professionals are the brand of their business. Whether you are just starting out or have been a solo-professional for years, this step-by-step...

Reducere. Some love stories are a slow burn. Others are quick to ignite, scorching and branding your very soul before you've taken that first breath. You're ...

Reducere. Brands and Bulls**t. Excel at the Former and Avoid the Latter A Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Au...

Reducere. This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how brand...

Reducere. Time and time again, executive women wake up and realise they've spent their entire careers making everyone else look good and have forgotten about...

From the palaces of Homeric epic to the ancestral seat of Roman emperors, Troy in antiquity was a place couched in myth. But for nearly four millen...

Reducere. An essential addition to the start-up toolkit, designed for entrepreneurs, founders, graphic designers, brand creators and anyone seeking to decode...

Reducere. Contributor(s): Author: MR T. Brookshire HarrisPersonal Branding is the "art of standing out." Developing your personal brand is the process of dis...