Marketing for Tourism and Hospitality. Collaboration, Technology and Experiences, Paperback - Youcheng Wang

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

A faculty-specific series for students in higher education.Publisher: Garnet PublishingAuthor(s): Hans MolNumber of pages: 132Publication date: 200...

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume inv...

Reducere. Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. T...

Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of d...

Fifth edition of the best-selling textbook updated and revised to take account of current trends such as the experience economy, CSR, connectivity ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. 2016 1786352903

Reducere. The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a ...

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on ...

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment...

This book introduces students to facilities planning for tourism, hospitality and events. Covering subjects such as sustainable planning and enviro...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Carti In Engleza 0415837248

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Examines the role of human resource management in the hospitality and tourism industry. This book approaches the subject from four perspectives: th...

Guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approa...

'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Tourism and hospitality services are prone to service-failure due to a high level of customer-employee contact. This is an invaluable source of inf...

This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations an...

This book brings together cutting edge research and applications of social media and related technologies. It will be a valuable resource for stude...

This book serves as a state of the art reference book in the field of tourism, hospitality and allied fields such as leisure, recreation, and servi...

A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick...

Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on...

Publisher: Taylor & Francis LtdNumber of pages: 302Collection: Routledge Studies of Gastronomy, Food and DrinkPublication date: 2017Dimensions: 156...

This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies,...

Reducere. Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge...

Publisher: Lit VerlagNumber of pages: 228Collection: Religious Studies in Interfaith ContextsPublication date: 2022Dimensions: 161 x 235 x 20Cover ...

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries....

DescriptionThis book brings together the latest findings within these areas from researchers and practitioners and delivers them to the forefront o...

This book responds to an on-going perception of a 'crisis' in public accountability in modern-day governance caused by globalization and increased ...

Reducere. Everything in the physical world is made out of atoms. Atoms are made out of energy. And energy is made out of consciousness. This book shows what ...

A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

This text explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools used by decision ma...

A new, 'one-stop-shop' textbook with everything needed for first year skills modules taken by tourism, events and hospitality students.

This book introduces readers to philosophies of hospitality and tourism. It provides insights into classic philosophical concepts and explains how ...

A good screen layout addresses the relationship between fonts, colours, form and graphics for visual effects, and the balance between the flow of i...

This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. Using data from research c...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

The term 'contents tourism' has been defined as 'travel behaviour motivated fully or partially by narratives, characters, locations, and other crea...

The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitali...

Reducere. The Adapters is a multi-book and audiograph series written around podcast-style interviews with an impressive collection of GGTs - Gutsy Genius Thi...

Publisher: Pearson Education (US)Author(s): Renee StevensNumber of pages: 400Collection: Voices That MatterPublication date: 2021Dimensions: 179 x ...

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.Publ...

Waterviews is a collection of photographs, thoughts, and experiences acquired while kayaking the Carman's and Connetquot Rivers, and the Setauket a...

Publisher: Apple Academic Press Inc.Illustration(s): 57 Tables, black and white; 26 Illustrations, color; 92 Illustrations, black and whiteNumber o...