Introduction to Programmatic Advertising, Paperback

Reducere. Programmatic advertising is the most exciting thing that happened in marketing in a long time - perhaps since the advent of mass advertising itself...

DescriptionJohn Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed...

Reducere. Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience ...

New Customers Are Waiting...Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, enga...

Description"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform--both for sales and bra...

Reducere. Not to Keep follows the lives of five young friends as they grow from their shared childhood in the woods and swamps of North Central Florida throu...

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten tech...

Contributor(s): Author: Claude HopkinsGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. H...

How did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products?...

Veti afla cum sa va analizati eforturile, cum sa va cuantificati rezultatele, sa inter-relationati cu clientii si ce sa faceti pentru ca afacerea v...

Publisher: SAGE Publications IncAuthor(s): Gerard J. TellisNumber of pages: 216Collection: Marketing for a New CenturyPublication date: 2004Dimensi...

Reducere. Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measu...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic...

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship, " and as such it should be measurable and ...

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produc...

Description""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy sh...

Caderea advertising-ului si ascensiunea PR-ului - Al Ries, Laura Ries

Reducere. The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the ...

Reducere. American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that ...

Reducere. Contributor(s): Author: Claude Hopkins"My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (auth...

Reducere. From the international go-to guys in small business know-how: Your source for the strategies, skills and confidence every business owner needs to s...

Reducere. The author says it best: "This book is for people like you and me. People who go to work and--using words, pictures, music, and stories--are expect...

Reducere. Contributor(s): Author: Bob HoffmanA frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising w...

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the fir...

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advert...

Reducere. Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Og...

Publisher: Taylor & Francis LtdAuthor(s): Anthony SykesNumber of pages: 144Collection: Routledge Library Editions: AdvertisingPublication date: 201...

How did political parties in the United States and Britain transition from clientelism to programmatic party organization? This book argues that ch...

Reducere. My Life in Advertising and Scientific Advertising, Hardcover

Reducere. Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone enterin...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: H...

DescriptionAmerican Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas, and Jell-O is a deeply researched and entertaining sur...

Dar trebuie sa recunoastem ca in jungla afacerilor trebuie sa apelezi la metode neconventionale care sa te faca sa iesi din plutonul mediocritatii....