Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing, Hardcover - Subba Rao Chaganti

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Publisher: Taylor & Francis LtdIllustration(s): N/A; 6 Halftones, color; 25 Illustrations, colorNumber of pages: 374Collection: 100 CasesPublicatio...

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Publisher: Pharmaceutical PressAuthor(s): Pharmaceutical PressNumber of pages: 710Publication date: 2021Dimensions: 157 x 233 x 39Cover type: Paper...

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases,...

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