Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

DescriptionThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 cu...

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep per...

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data sci...

The New York Times and Wall Street Journal bestsellerThe new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to d...

Reducere. EVERY CUSTOMER IS UNIQUEFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners t...

Explore why -- now more than ever -- the world is in a race to become data-driven, and how you can learn from examples of data-driven leadership in...

Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers ca...

While several market-leading companies have successfully transformed their business models by following data- and AI-driven paths, the vast majorit...

Reducere. Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.Y...

Big Data is a big topic, based on simple principles. Guided by leading expert in the field, David Stephenson, you will be amazed at how you can tra...

Reducere. Contributor(s): Author: Ashutosh R. NandeshwarAuthor: Devine RodgerDiscover the techniques used by the top R programmers to generate data-driven so...

Design and implement a results-driven data strategy with this five-stage guide to leveraging existing business assets and creating value through da...

DescriptionOne of the "six best books for data geeks" - Financial Times With over 200 images and extensive how-to and how-not-to examples, this new...

In this practical book, author Zhamak Dehghani introduces data mesh, a decentralized sociotechnical paradigm drawn from modern distributed architec...

Reducere. Sparge tiparele este un proiect al editurii Publica susținut de Brand Minds. Daca ești fericit fiind doar un visator, poate ca nu ai nevoie de acea...

Contributor(s): Author: Bernard MarrTraditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use compa...

Aimed at graduate students, this textbook examines the importance of data analysis to understanding biological, physical, and chemical systems, and...

Overcome the hurdles to building a data-driven organization with this roadmap to closing the skills gap, investing in the right technology and crea...

Reducere. Data Visualization using Python for Beginners Are you looking for a hands-on approach to learn Python for Data Visualization Fast? Do you need to s...

Reducere. Is it really possible for credit card companies to predict a divorce long before the couple in question know the end is nigh? Absolutely. All the i...

Reducere. For introductory-level Python programming and/or data-science courses. A groundbreaking, flexible approach to computer science and data science The...

Publisher: Pearson Education LimitedAuthor(s): Paul DeitelNumber of pages: 880Publication date: 2021Dimensions: 179 x 231 x 35Cover type: Paperback...

DescriptionHow to analyze data settings rather than data sets, acknowledging the meaning-making power of the local.In our data-driven society, it i...

Use this introductory guide to get to grips with people analytics and learn how to find, collect, analyze and use your data to add business value.

Autori: Harlan Coben, Roxana Brinceanu

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Reducere. DescriptionThe bestselling guide for school leaders--updated in a new edition Data-driven instruction is the philosophy that schools should focus o...

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techni...

Corporations and governments use data-based algorithms to predict and control human behavior. This transforms everyday life - from online shopping ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Bantam Doubleday Dell Publishing Group IncAuthor(s): Neil HoyneNumber of pages: 240Publication date: 2022Dimensions: 181 x 185 x 25Cover...

Aimed at advanced undergraduates and graduates on scientific computing courses.

Reducere. DescriptionArtificial Intelligence (AI) and Machine Learning are now mainstream business tools. They are being applied across many industries to in...

DescriptionOPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adap...

Reducere. Do you want to expand your skills from being a basic Data Scientist to becoming an expert Data Scientist ready to solve real-world data centric iss...