Reducere. Caderea advertisingului si ascensiunea PR-ului. Sfarsitul erei dominatiei advertisingului a sosit. Astazi, marile branduri se construiesc cu ajutor...
Reducere. O carte deosebit de importanta... Data viitoare cand vei dori sa-ti extinzi compania sau sa-ti diversifici linia de produse iti garantez ca te vei ...
Reducere. Contributor(s): Author: Laura RiesPreface by: Al RiesWhen my dad, Al Ries, wrote "Positioning: The Battle for Your Mind" in 1981, he overlooked one...
Reducere. There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bests...
Reducere. Contributor(s): Author: Laura RiesPreface by: Al RiesWhy are most slogans and taglines ineffective? Because they're just words and a mind cannot un...
ries' pieces publishing, carti, carte straina, economics
Reducere. The Lean Startup. Cum antreprenorii din ziua de azi se folosesc de inovatia continua pentru a crea afaceri de succes Aceasta este o carte pentru an...
eric ries, afaceri economie, dezvoltarea afacerilor
Reducere. The Startup Way. Cum folosesc companiile moderne managementul antreprenorial pentru a transforma cultura si a determina dezvoltarea pe termen lung ...
eric ries, afaceri economie, dezvoltarea afacerilor
Reducere. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are b...
harperbusiness, carti, carte straina, society & social sciences
Reducere. What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commons...
harperbusiness essentials, carti, carte straina, economics
Reducere. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to c...
mcgraw-hill companies, carti, carte straina, economics
Reducere. Aceasta este o carte pentru antreprenori si viitori antreprenori. Cele cinci principii ale Lean Startup, care stau la baza celor trei parti ale ace...
Reducere. Autoarea bestsellerului international Bastarda Istanbulului Ella Rubinstein – mama casnica si sotie nefericita traind in suburbiile Bostonului zile...
Reducere. Viata Ellei Rubinstein - o mama casnica si o sotie nefericita din suburbiile Bostonului zilelor noastre - se schimba din temelii cand, la aproape p...
Reducere. Leadershipul se bazeaza pe un set de principii universale, indiferent de timp si spatiu. Vremurile se schimba, tehnologia avanseaza intr-un ritm ex...