The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands, Paperback - Al Ries

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's r...

Reducere. Are you and your organization equipped to succeed in the new Amazon economy? Written by Amazon experts Kiri Masters and Mark Power, Amazon For CMOs...

A scrapbook of the 1930s that overflows with nostalgia for those who remember that extraordinary era.Publisher: The Museum of BrandsAuthor(s): Robe...

Publisher: The Museum of BrandsAuthor(s): Robert PoleIllustration(s): Illustrations, colorNumber of pages: 56Publication date: 1999Dimensions: 39 x...

An evocative, vivid and vibrant look at British history, this book uses Robert Opie's collection of ephemera to give us a glimpse of a bygone age.P...

Publisher: powerHouse Books, U.S.Author(s): Emmanuel ProbstNumber of pages: 176Publication date: 2022Dimensions: 159 x 235 x 18Cover type: Hardback...

DescriptionThe every day priority of CEOs is creating sustainable business growth. Focus on the bottom line, and on the top line. To make that happ...

Publisher: Penguin Putnam IncAuthor(s): Douglas AtkinNumber of pages: 256Publication date: 2005Dimensions: 209 x 144 x 20Cover type: Paperback / so...

Publisher: VictionaryAuthor(s): VictionaryIllustration(s): Illustrated in colour throughoutNumber of pages: 288Publication date: 2022Dimensions: 17...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outpu...

Reducere. Though he was a hero of the Revolutionary War, a prominent New York politician, and vice president of the United States, Aaron Burr is today best r...

Publisher: De GruyterIllustration(s): 4 Tables, black and white; 1 Tables, color; 12 Illustrations, color; 4 Illustrations, black and whiteNumber o...

Brings together over 1000 images magnificently illustrating royal festive occasions.

Reducere. DescriptionIn Lone Star Nation, Pulitzer Prize finalist H. W. Brands demythologizes Texas's journey to statehood and restores the genuinely heroic ...

Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they a...

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create aut...

Reducere. Without Magic, It's Just Marketing Ever wonder why among 35, 000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch pain...

Reducere. Whether formal or casual, a tasty brunch buffet puts everyone in a great mood! Now it's easier than ever to celebrate the weekend with family and f...

Illustrates an extraordinary period of British history covering everything from rationing to rock and roll.Illustrations: 1, 000 colour

This title presents a visual record of a turbulent decade, with over 1000 images in colour.

Captures the mood of a radical decade in over 1000 colour images.Publisher: The Museum of BrandsAuthor(s): Robert OpieIllustration(s): 1000 ColNumb...

This text is a complete guide to all brands Gibson produced, complete with detailed descriptions, photos and rare examples of existing instruments ...

In today's economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. B...

Reducere. An illustrated guide to growing and using herbs to enhance your cooking and your health. This beautifully illustrated, complete guide to herbs unlo...

A nostalgic glimpse of a bygone age.Publisher: The Museum of BrandsIllustration(s): 1000 colNumber of pages: 62Publication date: 2009Dimensions: 38...

From master storyteller and New York Times bestselling Historian H. W. Brands comes the definitive biography of a visionary and transformative pres...

Showcases the work from some of the world's most renowned illustrators and graphic designers - including Catalina Estrada, Paul Shin, Tado, Loulou ...

Reducere. Pulitzer Prize Finalist Benjamin Franklin, perhaps the pivotal figure in colonial and revolutionary America, comes vividly to life in this masterly...

Reducere. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to c...

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the fir...

Reducere. Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent ...

Reducere. DO YOU BLEND OUT? You're skilled, you're smart, and you know how much you can accomplish, so why aren't prospects beating down your door? It's beca...

In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon. E-Com...

An eloquent call to draw on the lessons of the past to address current threats to international order The ancient Greeks hard-wired a tragic sensib...

A two-time Pulitzer Prize finalist and New York Times-bestselling author sets a new standard for histories of the American WestIllustrations: 24 Ha...

This edition of a classic scrapbook is published to coincide with the 60th anniversary of the end of the World War II.

Reducere. Caderea advertisingului si ascensiunea PR-ului. Sfarsitul erei dominatiei advertisingului a sosit. Astazi, marile branduri se construiesc cu ajutor...

Reducere. DescriptionIn this book, you'll find all the information you need to get off the ground. We'll cover everything from ideation to manufacturing to s...