Sustainable Marketing

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and in...

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and ...

Publisher: Pearson Education LimitedAuthor(s): John SchoutenNumber of pages: 256Publication date: 2013Dimensions: 220 x 280 x 14Cover type: Paperba...

Reducere. We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable...

This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work...

DescriptionThe every day priority of CEOs is creating sustainable business growth. Focus on the bottom line, and on the top line. To make that happ...