Principles of Marketing, Paperback - Hongwei He

Revised edition of the authors' Principles of marketing.

An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates th...

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to mark...

Reducere. Like Brassington's Principles of Marketing, this 'essentials' text brings together theory and practice. It covers a wide range of applications, ind...

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical appro...

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Contributor(s): Author: Gary L. LilienAuthor: Arvind RangaswamyAuthor: Arnaud De BruynThe 21st century business environment demands more analysis a...

Reducere. Contributor(s): Author: Gary L. LilienAuthor: Arvind RangaswamyAuthor: Arnaud De BruynThe 21st century business environment demands more analysis a...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total ...

Principles and Practice of Social Marketing: An International Perspective - Rob Donovan, Nadine Henley

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This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing.

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in ma...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. DescriptionDesign isn't just pushing pixels around a screen. Properly trained designers are thinkers and problem solvers that can anticipate an aud...

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.Publ...

Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and b...

Follow along as Paul Richards takes readers on an exciting journey through the possibilities of live streaming for business. Whether you're interes...

The definitive collection of works by one of the Tang Dynasty's most eccentric (and badly-behaved) poets, now back in print for the first time in d...

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing p...

An authoritative and illuminating profile of the new pope by two seasoned Vatican reporters - his humble background, his rise to the papacy and his...

Reducere. A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a ...

Reducere. Strength & Honor. Not just words from the movie Gladiator, starring Russell Crowe, but a code that NBA superstar and Los Angeles Lakers star Kobe B...

Reducere. Who was Jesus? A prophet? There have been many of those. A miracle-worker? A radical revolutionary? A wise teacher? There have been many of these, ...

Reducere. Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Stag...

Izzie Mallon planned to spend Christmas alone - she hadn't counted on a visitor. But is he who he says he is?

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Reducere. The marketing of war. A sociological approach This book is an analytical and full of substance approach to a complex issue, placed in the security ...

Reducere. Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end o...

Reducere. It all started a long, long time ago with a tiny, little furball kitten with big, beautiful blue eyes and a heart to match His fur was so soft and ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Over 4, 000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-mar...

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. DescriptionThe Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within inte...

Reducere. Marketing today doesn't work. Or so says the "Aya Cola, " Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marke...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Pearson Education LimitedAuthor(s): Naresh MalhotraNumber of pages: 432Publication date: 2014Dimensions: 219 x 277 x 18Cover type: Paper...

Ten years after the death of Christopher Hitchens, it's time for the left to take another look at his complicated legacy.Publisher: John Hunt Publi...

Reducere. By opening this Handbook for wise thinking and living, you open the door to your new identity, because across the threshold there is only the light...

Reducere. It's been years since their parents were murdered. Twin sisters Shia and Leigh are trying to readjust to life, while caring for their baby sister R...

Reducere. DescriptionWithin the pages of this book we explore the twenty guiding principles of Karate outlined by Gichin Funakoshi sensei with the understand...

Publisher: Elsevier Science & TechnologyAuthor(s): H. James HooverNumber of pages: 354Publication date: 1998Dimensions: 188 x 245 x 28Cover type: P...

Reducere. History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles...

Reducere. Revenge truly is the sweetest joy....It s been years since Phylicia was committed to a mental ward to pay for her crimes. As luck would have it, sh...