Reducere. Contributor(s): Author: Laura RiesPreface by: Al RiesWhen my dad, Al Ries, wrote "Positioning: The Battle for Your Mind" in 1981, he overlooked one...
Reducere. Contributor(s): Author: Laura RiesPreface by: Al RiesWhy are most slogans and taglines ineffective? Because they're just words and a mind cannot un...
ries' pieces publishing, carti, carte straina, economics
Reducere. Caderea advertisingului si ascensiunea PR-ului. Sfarsitul erei dominatiei advertisingului a sosit. Astazi, marile branduri se construiesc cu ajutor...