Data Strategy

Design and implement a results-driven data strategy with this five-stage guide to leveraging existing business assets and creating value through da...

Reducere. This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful dat...

This book contains practical steps business users can take to implement data management in a number of ways, including data governance, data archit...

Master the skills and tools needed to leverage data, create a data-driven strategy and gain the competitive advantage.Publisher: Kogan Page LtdAuth...

DescriptionAll the answers to your data science questions Over half of all businesses are using data science to generate insights and value from bi...

Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers ca...

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are...

WINNER: Independent Press Awards 2018 - Business Motivation CategoryUnlocking Happiness at Work takes you on a journey into why and how leaders sho...