Brand Psychology. Consumer Perceptions, Corporate Reputations, Paperback - Jonathan Gabay

Reducere. Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some su...

This book stands out from the crowd in providing a fresh original perspective on the relatively underexplored area of a leader's reputation. Reputa...

Publisher: Pearson Education LimitedAuthor(s): Chris FillNumber of pages: 360Publication date: 2012Dimensions: 264 x 195 x 16Cover type: Paperback ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psy...

Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreak...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Create better ads, marketing communication, branding, websites, packaging and social media content, by understanding what semiotics is and how it c...

Reducere. Can a dash of scandal and a dollop of seduction be the recipe for his greatest image makeover?Image consultant Blake Matthews is facing his toughes...

Reducere. Continutul cartii aduce in fata cititorului o serie de avantaje care nu pot trece neobservate. Un echilibru perfect al resurselor informationale, d...

Publisher: powerHouse Books, U.S.Author(s): Emmanuel ProbstNumber of pages: 176Publication date: 2022Dimensions: 159 x 235 x 18Cover type: Hardback...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. The new PSYCHOLOGY WIZARD guide for students and teachers approaching the Child Psychology option for Edexcel A-Level Psychology, Unit 2 (Applicati...

Reducere. Contributor(s): Author: Elizabeth GabayRose has seen a huge boom in sales over the last twenty-five years. Popular particularly with younger drinke...

A new novel from the award-winning author of The Sound Of Things Falling, it questions the power of memory and of the media and their unfailing abi...

The newest, most successful strategies for landing the sale--based on the latest discoveries in neuroscience and consumer psychology BrainScripts f...

Publisher: Pearson Education LimitedAuthor(s): Jonathan CatlingNumber of pages: 264Collection: Psychology ExpressPublication date: 2011Dimensions: ...

The way we solve problems, make decisions or lead teams are artifacts like the typewriter and the memeograph machine. Confessions of a Corporate Sh...

Accompanied by new animations and updated with topical areas such as post-traumatic stress disorder, obesity and pain, this book helps students get...

Reducere. DescriptionMainstreaming Corporate Sustainability is a practical guide to the leading tools and resources used to successfully integrate sustainabi...

Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

DescriptionBeginning with its first edition and through subsequent editions, Thinking and Deciding has established itself as the required text and ...

Reducere. The closing of the grand old Fauborg Hotel in Beverly Hills is a sad occasion for longtime patrons Alex Delaware and Robin Castagna, who go there o...

Reducere. Corporate liberation is not a strategy. It is a business philosophy that leaders around the world are using to radically transform their organizati...

In Scratch's Bad Reputations, Scratch the rat looks at animals that have a reputation for being scary but are they really bad, or just misunderstoo...

This groundbreaking core textbook offers a comprehensive overview of different approaches to the assessment and treatment of psychological disorder...

Reducere. DescriptionThe best and most effective way to learn about psychiatry From the author of Memorable Psychopharmacology, Memorable Psychiatry breaks d...

Reducere. DescriptionThere are many challenges that children with Asperger's syndrome (AS) will have to overcome to reach their highest potential. In order t...

This book advances a novel approach to a familiar eighteenth-century building type: the brick terraced house. Focusing on issues of design and arch...

Reducere. Description"In this warm, wise, and witty overview, Jonathan Rauch combines evidence and experience to show his fellow adults that the best is yet ...

Reducere. A powerful account of how cultural anxieties about race shaped American notions of mental illness The civil rights era is largely remembered as a t...

Material Perceptions is the fifth volume in the series Documents on Contemporary Crafts published by Norwegian Crafts.Illustrations: 45 colourEdito...

Reducere. Dancing With God...a true story gives you concrete methods to connect with God regardless of your religion or lack of one. This connection brings y...

DescriptionNow revised and expanded to include cutting-edge acceptance-based techniques and a new focus on inhibitory learning, this is the leading...