Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing, Paperback - A J Earley

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlook...

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series tak...

Emma Bell and Richard Thorpe are engaging companions for this journey into the complex world of management research. They provide a stimulating and...

An engaging guide through the cacophony of competing perspectives and models of leadership, the new edition includes an expanded discussion of cont...

Debunks and uncovers a number of enduring myths about famous theorists such as Adam Smith and Abraham Maslow in an informal, conversational and oft...

The new edition of this bestselling text is more international, with updated content and examples to explain alternative ways of thinking about man...

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series tak...

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series tak...

Conceived by Chris Grey and written to get you thinking, the 'Very Short, Fairly Interesting and Reasonably Cheap' series offers informal, conversa...

In this fabulous little book, David Silverman lays bare what he considers to be good and bad qualitative research and gets readers thinking about h...

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As...

DescriptionNow in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concep...

Deeply personal and real, inside you will find a small collection of short pieces taken from moments in his life, including Jonathan's touching com...

Presents an introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent develo...

A Dictionary of Interesting and Important Dogs is a wonderful and witty homage to man's most faithful friend.Publisher: Short Books LtdAuthor(s): P...

Interest in international law has increased greatly over the past decade, largely because of its key role in such hot-button issues such as the Ira...

Publisher: Austin Macauley PublishersAuthor(s): Pamela BelmourIllustration(s): 12Number of pages: 20Publication date: 2022Dimensions: 203 x 203 x 7...

Reducere. Depression is a rumor, until it is reality, and then it's as if nothing else was ever real.Still, no one will believe you. I find it hard to believ...

Publisher: Austin Macauley PublishersAuthor(s): Pamela BelmourIllustration(s): 12Number of pages: 20Publication date: 2022Dimensions: 207 x 209 x 1...

Volcanoes are some of the most dramatic expressions of the powerful tectonic forces at work in the Earth beneath our feet. But volcanism, a profoun...

Since the end of the Cold war, the international security agenda has become increasingly important. This Very Short Introduction considers traditio...

DescriptionIn 1776 Adam Smith (1723-90) wrote The Wealth of Nations, a book so foundational that it has led to him being called the "father of econ...

Dyslexia is gaining increasing recognition as a relatively common learning disorder. Margaret Snowling introduces the exciting research surrounding...

The WTO has a deep and far reaching impact on people's everyday lives, and in its short lifetime has generated debate, controversy and outrage. Thi...

Spiced with humour, the tales of epic encounters at Clifton Hampden are told alongside more modest affairs at Lords, Headingley and OldTrafford.

Reducere. International relations affects everyone's lives: their security, economic well-being, rights and freedoms, and the environment they share. Recentl...

Korea, long in the shadows of its neighbours China and Japan, is now the object of considerable interest. This book focuses on answering several hi...

DescriptionAmericans have always been a hard-drinking people, but from 1920 to 1933 the country went dry. After decades of pressure from rural Prot...

DescriptionSome people are cleverer than others. This everyday observation is the subject of an academic field that is often portrayed as confused ...

Measurement is a fundamental concept that underpins almost every aspect of the modern world. It is central to the sciences, social sciences, medici...

DescriptionVast, majestic, and often stunningly beautiful, glaciers lock up some 10% of the world's freshwater. These great bodies of ice play an i...

Vividly written and based on up-to-date scholarship, this title provides an interpretive overview of the international history of the Cold War.Illu...

In recent years, global migration has transformed in terms of its numbers and reach, its political significance, and its impact. The rising rates o...

Written by a leading expert on the Puritans, this brief, informative volume offers a wealth of background on this key religious movement. This book...

DescriptionBeginning as a renewal movement within Anglicanism in the eighteenth century, Methodism had become the largest Protestant denomination i...

The Positive Book for Boys - and Girls about the small Lucas and his feelings Boy Activity Book 3 4 5 year old. The five-minute bedtime story about...

Opening with a lucid overview of the rise and spread of Islam, from the seventh to the twenty-first century, this Very Short Introduction introduce...

Distilling the ideas of the greatest military theoreticians of history, including Sun Tzu, Niccolo Machiavelli, and Carl von Clausewitz, Antulio J....

Social psychology is about the people who populate our everyday lives, and how they affect our ``personal universe, `` defining who we are, and sha...

How does the physics we know today - a highly professionalised enterprise, inextricably linked to government and industry - link back to its origin...

DescriptionWhat if Donald Trump wrote a book about himself--and did it all by himself? It would probably look a little something like this. Exclusi...

Drawing on examples from across the globe and throughout history, Andrew Kahn explores the key characteristics of the short story. He shows how its...

Reducere. Would you like to learn more about World War II? How much do you really know about World War II? There's so much more to learn about World War II b...

Reducere. Most books about Paul the apostle are long and very detailed, and for many a potential reader a daunting prospect. A Short Book about Paul is delib...

Reducere. What is a flash fiction called in other countries? In Latin America it is amicro, in Denmark kortprosa, in Bulgaria mikro razkaz. These short short...

Though the U.S. Constitution was ratified in 1788, its impact on our lives is as recent as today's news. Claims and counterclaims about the constit...

DescriptionArt is often obscured behind alienating and nonsensical jargon. Introducing art in its international context, this accessible book explo...

Sport: A Very Short Introduction - Mike Cronin

Fractals: A Very Short Introduction - Kenneth Falconer

Welcome to the RMS Titanic, the world's largest passenger ocean liner, where no matter your class you'll be assured of a comfortable voyage. But un...