Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them, Paperback - Michael J. Silverstein

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret...

A hopeful and person-centred account of how friendship and community can create an environment where people with dementia are able to thrive. With ...

Reducere. Winner of the International Book Awards for General BusinessWinner of the Readers' Favorite International Book Award for Non-Fiction BusinessIt's b...

Publisher: John Wiley & Sons IncAuthor(s): J EstesNumber of pages: 240Publication date: 2022Dimensions: 161 x 237 x 28Cover type: HardbackRedescope...

"No business author has touched me as deeply as Michael Gerber has."--Jack Canfield, co-creator of the Chicken Soup for the Soul bestselling book s...

Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly t...

High-velocity change is the fundamental challenge facing companies today. Few companies, however, are prepared to continuously innovate-because the...

Reducere. Using lively full-color examples, Understanding Conceptual Figurative Paintings is the definitive text on this unique, contemporary genre of painti...

Reducere. DescriptionWhy is it that we are so drawn to and enticed by sacred geometry? They start with simple mathematical shapes, that combine to create ela...

Reducere. Leading an HVAC company can seem like a dauntingtask, with too few hours in the day, too many pettymanagement issues, and problems HVAC contractors...

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in...

Psychologists and philosophers have long grappled with the mysteries of dreaming, and now-thanks largely to recent innovations in brain imaging -ne...

Reducere. DescriptionIt is time for a new sexual revolution. It's time to take sexy back.The very notion of sexual pleasure has long been hijacked from women...

Reducere. Al Dunlap is an original: an outspoken, irascible executive with an incredible track record of injecting new life into tired companies. The busines...

DescriptionSerial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established compa...

A searing portrait of English society seen through the lives of families and workers in the care system.Publisher: Little, Brown Book GroupAuthor(s...

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle. Women are the...

Publisher: Prometheus BooksAuthor(s): Michael R KingIllustration(s): Illustrations, unspecified; Halftones, Black & White including Black & White P...

Reducere. The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketi...

Mastering Catastrophic Risk is a profound and insightful look at how company leaders prepare for and respond to shocks and crises that threaten the...

Reducere. As consumers, we have a greater selection of higher quality goods & services to choose from, yet our experience of obtaining & using these items is...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Resilience of Luxury Companies in Times of Change is a book for executives and Masters' level students taking courses in luxury management. It offe...

Reducere. Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, t...

Reducere. A groundbreaking women's leadership expert and popular conference speaker gives women the practical skills to voice and implement the changes they ...

How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and un...

Publisher: The New PressAuthor(s): Mathias RisseNumber of pages: 448Publication date: 2022Dimensions: 162 x 237 x 39Cover type: HardbackRedescopera...

Reducere. There is a well of untapped potential inside you, just waiting to be unleashed. Everyone has superpowers when they are a child. We tend to lose the...

Reducere. The planning guide marketers have relied on for two decades--updated and expanded For more than 20 years, The Successful Marketing Plan has been th...

Reducere. This diverse neighborhood in the shadow of LaGuardia Airport was once called "Manhattan's Bedroom." Famous comedians, actors, physicians, scientist...

Dark Psychology Series Book #5How can you persuade someone to do exactly what you want? Better yet, how can you do so without them having the sligh...

DescriptionMake innovation more remarkable, inevitable and profitable 'Zombie' companies cling to what kills them: Obsolete and frustrating ways of...

DescriptionBreak your revenue records with Silicon Valley's "growth bible" "This book makes very clear how to get to hyper-growth and the work need...

Reducere. Decline can be avoided. Decline can be detected. Decline can be reversed. Amidst the desolate landscape of fallen great companies, Jim Collins bega...

Reducere. In this practical guide to the anatomy of hope and how to harness its incredible power in your own life, a leading psychologist "shines a light on ...

DescriptionUnderstanding the explosive protests over police killings and the legacy of racismFollowing the high-profile deaths of eighteen-year-old...

Have you tried Day Trading but you didn't get results? Do you want to know how to start but don't know where to begin?Day trading is a booming indu...

Reducere. Trading Commodity Options...with Creativity takes readers on an unfamiliar voyage destined to simplify the options on futures markets and arm marke...

Reducere. Leading a real estate business can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems real es...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

The disruptive seasons of life can be times of great disorientation. Yet they are also the most transformative. In this book, Mark Bradford offers ...