The Untold Power. Underrepresented Groups in Public Relations, Paperback - Melody Fisher

Fills a void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and racially underrepres...

This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.Publisher: ...

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to d...

Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the prese...

Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical an...

Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason w...

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Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex wor...

Sport Public Relations presents an engaging look at the full range of functions conducted by public relations practitioners in sport. Readers will ...

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This book discusses the use of the internet in China, the complicated power relations in online political communications, and the interactions and ...

Reducere. The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and mos...

With the growth in sociocultural perspectives on PR, and the changing contemporary culture in which it plays a significant role, this book will be ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. DescriptionThis study reveals how Carter G. Woodson (1875-1950) used the black press and modern public-relations techniques to popularize black his...

DescriptionTHE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills c...

Reducere. This book, newly discovered from the archives of his biographer, is Ivy Lee's only known full-length manuscript. Written in the mid-1920s, a time w...

As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication prac...

Richard Sudworth's unique study takes as its cue the question of political theology and brings this burgeoning area of debate into dialogue with Ch...

Understand all the key aspects of employment relations and how they apply in practice with this comprehensive textbook.

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering dive...

This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleve...

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strateg...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

Over the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marke...

Publisher: BenBella BooksNumber of pages: 288Publication date: 2022Dimensions: 160 x 235 x 28Cover type: HardbackEditor(s): Robert L. Dilenschneide...

Reducere. From 1998 through 2013, the Confederated Tribes of Warm Springs sought to develop a casino in Cascade Locks, Oregon. This prompted objections from ...

Reducere. DescriptionDiverse Voices: Profiles in Leadership will help educators, students and practioners of Public Relations better understand the challenge...

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understa...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...