Public Relations, Paperback - Edward L. Bernays

Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex wor...

Reducere. The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and mos...

Cred ca paragraful urmator dintr-o lucrare recenta a profesorului Ferdinand Tonnies are o semnificatie deosebita pentru toti cei care considera ca ...

Reducere. DescriptionIn writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that th...

Reducere. "Crystallizing Public Opinion" is Edward Bernays' pioneering work on the topic of public relations. Published in 1923, this groundbreaking book lai...

Reducere. DescriptionYou may not know Edward Bernays, but Edward Bernays knows you. As the era of mass media unfolded after the first World War, many people ...

DescriptionFamed as "the father of public relations, " Edward Bernays pioneered the technique of working to change attitudes rather than just selli...

Reducere. DescriptionYou may not know Edward Bernays, but Edward Bernays knows you. As the era of mass media unfolded after the first World War, many people ...

Reducere. A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corp...

Publisher: Ig PublishingAuthor(s): Edward BernaysNumber of pages: 296Publication date: 2022Dimensions: 209 x 139 x 24Cover type: Paperback / softba...

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to d...

Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason w...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Sport Public Relations presents an engaging look at the full range of functions conducted by public relations practitioners in sport. Readers will ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Fills a void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and racially underrepres...

Reducere. God is a missionary God. God is also hospitable in his nature. He makes his enemies friends and invites them to intimate communion. The mission of ...

With the growth in sociocultural perspectives on PR, and the changing contemporary culture in which it plays a significant role, this book will be ...

Reducere. DescriptionThis study reveals how Carter G. Woodson (1875-1950) used the black press and modern public-relations techniques to popularize black his...

Publisher: Dover Publications Inc.Author(s): Edward L. ChaseNumber of pages: 96Publication date: 2021Dimensions: 210 x 275 x 9Cover type: Paperback...

DescriptionTHE ULTIMATE MARKETING & PR BOOK gives you everything you need to be a better marketer. It is a dynamic collection of essential skills c...

Reducere. This book, newly discovered from the archives of his biographer, is Ivy Lee's only known full-length manuscript. Written in the mid-1920s, a time w...

As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication prac...

Reducere. What motivates us as students, employees, and individuals? If you reward your children for doing their homework, they will usually respond by getti...

Reducere. Kottick presents technical information in an accessible, but entertaining, way: the forms and styles of harpsichords, advice on purchasing decision...

This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.Publisher: ...

Placing Latin America offers a thematic approach to the study of the diverse geographies of a globalizing region. This comprehensive text focuses o...

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering dive...

Much has been made of the dramatic rise of Protestantism in Latin America. Overlooked by journalists and scholars has been the parallel growth of C...

Reducere. Advance praise for Heart of the Storm"Col. Ed Fleming tells a story of true heroism about the constant dangers faced by the pilots and crews who fl...