The Power of Advertising, Paperback

Reducere. From the first Black winner of the Nobel Prize in Literature and one of our fiercest political activists--this political novel about the dangers of...

"The wise man knows he doesn't know. The fool doesn't know he doesn't know. - Lao Tzu. What's the most important step in fixing a puncture? It isn'...

Reducere. The Mirror, the Window, and the Wall: "The Life-Changing Power of Finding Your True Self" instructs us to discover the most important questions to ...

Reducere. Launched in New York City, in 1992, the Lesbian Avengers rejected the picket line and ordinary demo for media-savvy, nonviolent direct action. They...

Reducere. You hear of someone talking about "love" in the marketplace. What comes to mind? One of the first things might be romantic relationships between co...

Reducere. Before the Internet brought the world together, there was border radio. These mega-watt "border blaster" stations, set up just across the Mexican b...

Reducere. Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of mar...

Reducere. Stone Barrington must trap a ruthless defector in this heart-stopping thriller from fan favorite Stuart Woods. Stone Barrington is trying to enjoy ...

Reducere. DescriptionDespite companies today adapting to the digital ad age, there's one area of the business that still eludes many: the power of YouTube. H...

Reducere. DescriptionIn the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology a...

Reducere. Becoming a Slave is an authoritative, and well-documented book on the process of finding and submitting to a dominant. Beginning with a description...

Victor C. Kitchen was a New York City advertising executive who wrote one of the Oxford Group's most important books. He also went to the same Oxfo...

DescriptionAn undisputed classic, the Fourth Edition of this bestselling media studies text offers an unparalleled analysis of the cultural industr...

DescriptionHow the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade...

Forsyth's latest in paperback, set in the collapsing Russia of the late twentieth century, as a Western alliance attempts to prevent a fascist dict...

What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophi...

DescriptionVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more su...

Reducere. DescriptionHi, My name is Petra Join my dad and me as we venture into the city to learn about the media messages all around us.We are surrounded by...

Reducere. This milestone in the self-help movement reveals the secrets to making your products and services irresistible to customers and clients. Robert Col...

Reducere. A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3, 500high-...

Reducere. Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all--and was finally ...

Reducere. Contributor(s): Author: Mr Jim SignorelliFrom Library Journal: Advertising executive Signorelli was tired of the traditional approach to his craft,...

Reducere. In a vastly overpopulated near-future world, businesses have taken the place of governments and now hold all political power. States exist merely t...

In the course of browsing an illustrated book of objects--umbrellas, watches, tools, clothes--artist Max Ernst was struck by the items' unusual jux...

Reducere. With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies g...

Reducere. Book of My Nights is the first poetry collection in ten years by one of the world's most acclaimed young poets. In Book of My Nights, Li-Young Lee ...

Reducere. Have you ever felt manipulated or taken advantage of? Have you ever fallen victim to someone's chairisma only to realize later that you had been sc...

DescriptionAn up-to-date edition of the authoritative history of photography--widely embraced by both students and general readers Naomi Rosenblum'...

Discover how and why products are advertised and the impact they have

"The most interesting book ever written about Google" (The Washington Post) delivers the inside story behind the most successful and admired techno...