The Invisible Economy of Consumer Engagement: Uncovering, Defining and Optimizing the Ocean of Trade Promotion and Channel Incentives Money That Drive

Reducere. Trade promotion spending is the second largest line item on a major consumer products company's financials, yet it continues to fail to generate po...

Reducere. Publisher: John Wiley & Sons IncAuthor(s): Jeff DesjardinsNumber of pages: 272Publication date: 2021Dimensions: 189 x 241 x 22Cover type: Paperback...

"Bill Burns is a treasure of American diplomacy."--Hillary Clinton "The Back Channel shows how diplomacy works, why it matters, and why its recent ...

Reducere. *Includes pictures *Includes contemporary accounts of the slave trade *Includes online resources and a bibliography for further reading "It is cert...

Reducere. *Includes pictures *Includes accounts of the slave trade *Includes online resources and a bibliography for further reading It has often been said t...

Reducere. Pedagogical and participatory art from the coauthor of Making and BeingIn Art, Engagement, Economy: the Working Practice of Caroline Woolard, this ...

Reducere. Contributor(s): Author: Brayton HarrisChester Nimitz was an admiral's Admiral, considered by many to be the greatest naval leader of the last centu...

From the CEO of The Predictive Index, the leader in talent optimization, comes Moneyball for HR and people management How do you find the perfect p...

Reducere. Something is wrong with our banking system. We all sense that, but Mervyn King knows it firsthand; his ten years at the helm of the Bank of England...

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interc...

Publisher: Simon & SchusterAuthor(s): Christopher LeonardNumber of pages: 384Publication date: 2022Dimensions: 238 x 162 x 36Cover type: HardbackRe...

DescriptionFrom a Western point of view, the policy of economic engagement with China has failed. A rapid rise in living standards in China has hel...

Reducere. Dynasties of the Sea is the first book to examine one of the most powerful forces in global trade and economic development: world shipping and the ...

The keys to global business success, as taught by a T-shirt's journey The Travels of a T-Shirt in the Global Economy is a critically-acclaimed narr...

Reducere. When Brian McLaren began offering an alternative vision of Christian faith and life in books such as A New Kind of Christian and A Generous Orthodo...

With protectionist sentiment and economic nationalism on the rise, international trade and how it is governed is at the heart of some of the most i...

Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global c...

Publisher: University of California PressAuthor(s): Sebouh AslanianIllustration(s): 14 b-w photographs, 2 line illustrations, 4 maps, 2 tablesNumbe...

Reducere. Award-winning author Bettie Youngs gives us 17 beautiful poignant short stories showing us that it is our honor, as much as it is our responsibilit...

An accessible, intuitive account of the basics of monetary policy-making and the evolving role of central banks in the modern economy. Designed to ...

Reducere. The Fastest Way to Grow Essential Leadership SkillsWe all want to be great leaders who are confident, productive, and highly energized. But if you ...

Reducere. The Fastest Way to Grow Essential Leadership SkillsWe all want to be great leaders who are confident, productive, and highly energized. But if you ...

A spirited and incisive survey of economic geography, A World Made for Money begins with the author stopped at a red light in Norman, Oklahoma. Obs...

This book examines incentives at work to see how and how well coordination is achieved by informing and motivating individual decision makers. Cons...

Art, Money, Parties. New Institutions in the Political Economy of Contemporary Art - Jonathan Harris

Structure and coordination of the Hanse's network trade system are analysed in an institutional economics framework. Simplicity and flexibility of ...

Reducere. The 1980s witnessed a lemming-like rush into the sea of debt on the part of the American industrial and financial communities, with consequences we...

Reducere. Why do conservatives have such a hard time winning the economic debate in the court of public opinion? Simple, George Gilder says: conservatives mi...

Reducere. This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Taylor Trade PublishingAuthor(s): James L. NelsonNumber of pages: 368Publication date: 2022Dimensions: 228 x 153 x 29Cover type: Paperba...

Publisher: Penguin Books LtdAuthor(s): Oliver UbertiNumber of pages: 216Publication date: 2021Dimensions: 196 x 253 x 24Cover type: HardbackRedesco...

Reducere. From city halls to the halls of Congress, big money dominates American politics. Despite widespread support for reform, even basic attempts to addr...

Why Do You Hate Money takes an ethical approach to marketingfor health and fitness professionals.The truth is, most people choose a career in healt...

Reducere. There exists an entire world around us that cannot be seen. The human eye sees only about 2.5% of the electromagnetic spectrum, so a number of peop...

Publisher: Regnery Publishing IncAuthor(s): George GilderNumber of pages: 224Publication date: 2022Dimensions: 140 x 215 x 19Cover type: Paperback ...

Reducere. We broke up tried it with other people. We broke down. Against our better judgment, reunited only to go our separate ways again. To the dismay of f...

Reducere. Esteemed author Robert J. Morgan explores 100 Bible verses that powerfully impacted our leaders during defining moments in American history and ref...

The New York Times best-selling author of My Stroke of Insight blends neuroanatomy with psychology to show how we can short-circuit emotional react...

Reducere. The Lost Hero of Cape Cod tells the story of an extraordinary nineteenth-century mariner... and of a morale-boosting victory for the young United S...

Reducere. Bestselling author Robert Morgan explores 100 Bible verses that powerfully impacted our leaders during defining moments in American history and ref...

Every day, corporations are connecting the dots about our personal behavior--silently scrutinizing clues left behind by our work habits and Interne...

Reducere. The moment you shift your focus from engagement to your employee experience, you are able to create a best-in-class culture. You keep hearing how e...

Reducere. Before the age of Industrial Revolution, the great Asian civilisations - whether located in the Middle East, India, South-East Asia, or the Far Eas...

Reducere. "The oceans have always shaped human lives, " writes marine biologist Helen Scales in her vibrant new book The Brilliant Abyss, but the surface and...

Description"Our shadow, " teaches Robert Augustus Masters, "is our internal storehouse for the parts of us that we've disowned or rejected, or are ...

Our Values gives readers their first taste of some of the most important values in today's world. Here children can explore what it means to be par...