Marketing: An Introduction, Paperback - Gary Armstrong

"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow...

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which ...

Introducere in marketing - Gary Armstrong

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Publisher: Pearson Education LimitedAuthor(s): Philip KotlerNumber of pages: 704Publication date: 2022Dimensions: 219 x 280 x 32Cover type: Paperba...

Reducere. Consumers are now more readily choosing to support emerging brands that align with their values instead of defaulting to the long-standing giants. ...

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts int...

A popular biography of one of the most creative and prolific figures of the early twentieth century.

A clear and concise overview of the life and work of the immensely influential but little understood eighteenth-century mystic-scientist Emanuel Sw...

Reducere. We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable...

DescriptionPublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access t...

Reducere. An Introduction to the Nonprofit Sector: A Practical Approach for the 21st Century is an introductory text on the nonprofit sector and nonprofit or...

Reducere. Film theory: an introduction offers a highly readable account of film theory and is an indispensable resource for students. The discussion ranges f...

Reducere. DescriptionGary Giddins has been called "the best jazz writer in America today" (Esquire). Louis Armstrong has been called the most influential jaz...

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As...

Reducere. Have you ever wondered how you can make decisions every day that make for the most meaningful life for you? That was the main reason Lama Tsomo "bo...

Aimed at beginner graduate students, this book provides a comprehensive introduction to muon spectroscopy and its uses in, among other applications...

This work provides a useful introduction for anyone wondering whether to study law or those who are simply curious to know more about it. It is not...

Every profession needs an introductory text to its core body of knowledge. This book provides an introduction to librarianship for students and new...

Reducere. Contributor(s): Author: Gary L. LilienAuthor: Arvind RangaswamyAuthor: Arnaud De BruynThe 21st century business environment demands more analysis a...

Reducere. Contributor(s): Author: Gary L. LilienAuthor: Arvind RangaswamyAuthor: Arnaud De BruynThe 21st century business environment demands more analysis a...

Reducere. Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product...

Presents a series of essays on the essential aspects of Greek and Latin literature. This book ranges from Homer to the Roman Empire and includes a ...

Reducere. Contributor(s): Author: Eamonn ButlerFew 20th century intellectuals have been as influential--and controversial--as the novelist and philosopher Ay...

Offers a thorough introductory reading of Jorge Luis Borges, one of the most remarkable and influential writers of the twentieth century. Julio Pre...

Richard Schechner's pioneering textbook is a lively, accessible overview of the full range of performance, with primary extracts, student activitie...

Contemporary Linguistics provides one of the most extensive introductions to the fundamentals of linguistics; ideal for those just beginning to exp...

Hospitality: An Introduction introduces the concept of hospitality to the readers and presents hospitality as a service industry. It demonstrates t...

Comics: An Introduction provides a clear and detailed introduction to the Comics form - including graphic narratives and a range of other genres - ...

The modern tire is the most complex composite product in mass production. The aim of the text is to provide an introduction to tire design, constru...

Publisher: Polity PressAuthor(s): D RuccioNumber of pages: 224Publication date: 2022Dimensions: 172 x 246 x 25Cover type: Paperback / softbackRedes...

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and...

Foucault is one of those rare philosophers who has become a cult figure. From aesthetics to the penal system; from madness and civilisation to avan...

Reducere. This book provides an introduction to one of the greatest civilization of all time - ancient Egypt. Beginning with a geographical overview that exp...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Thoroughly updated and revised, the ninth edition of the highly regarded British Civilization: An Introduction continues to be the ideal textbook o...

A concise and clear introduction to the new institutional economics that summarizes and explains current knowledge whilst addressing its gaps and w...

Provides a lucid and novel introduction to macroeconomic issues and introduces an alternative approach of understanding macroeconomics, which is in...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Marking the renaissance of social geographies in recent years, this major textbook showcases the breadth of conceptual and empirical approaches tha...