Creative Copy

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Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campa...

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Contributor(s): Author: Bruce LubinAuthor: Jeanne LubinA big new book on household solutions from the 5-million-copy-selling Who Knew? brand Whethe...

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DescriptionPersuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative p...

The Keto Cookbook for Ninja Foodi Pressure Cooker: an assemblage that blends classic foods with modern, dietary recipes for fantastic varietiesEati...

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Provides reading and language support for the "Magpies Storybooks" at Stages 8 and 9. The range of activities to accompany each storybook encourage...

The Complete Wood Pellet Smoker and Grill Cookbook For the Beginners In 2020 Wood Pellet Smoker grills offer the most versatility of barbeques out ...

Reducere. A thousand-year-old conservation method, smoking is an ancestral technique that gives exquisite taste and unparalleled tenderness to food. It is al...

Reducere. This is a book of tips, tricks, and secrets on how to use the Blackstone Griddle to enhance the taste of Meats, Vegetables, and Seafood. Complete w...

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In This Is Not a Copy, Kaja Marczewska identifies a characteristic 'copy-paste' tendency in contemporary culture-a shift in attitude that allows re...

Part 1, Strategies, operates on the premise that the idea beneath an ad's surface determines its success. This first section shows how to research ...

Reducere. Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - ...

Focusing on the key principles and practical information of advertising that students and working professionals can use, the new edition continues ...