Contagious: How to Build Word of Mouth in the Digital Age - Jonah Berger

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral...

Top Five Strategies to Build Your Word-of-Mouth MarketingThis guidebook is for you if you run a small business and would like better word-of-mouth ...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. "Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the ma...

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the ma...

Reducere. DescriptionWhether you're a Perfectionist, a Dreamer, a Worrier, a Crisis-Maker, a Defier, a Pleaser or a combination thereof, this book is your ro...

Discover how to live well with technology

Catalizatorul.Cum poti schimba opiniile oricui Fiecare doreste sa schimbe ceva. Comerciantii doresc sa modifice preferintele cumparatorilor si lide...

Reducere. Influenta invizibila. Fortele ascunse care modeleaza comportamentul Autorul bestsellerului Contagios In aceasta carte fascinanta si inovatoare, aut...

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing...

Reducere. Contributor(s): Author: Natalie T. WoodAuthor: Caroline K. MunozEach day, millions of consumers venture online to search and exchange product infor...

Jonah Berger si-a petrecut ultimii zece ani ai carierei incercand sa descopere motivele pentru care anumite lucruri ii captiveaza pe oameni mai mul...

Reducere. An adaptation of Dale Carnegie's timeless prescriptions for the digital age. Dale Carnegie's time-tested advice has carried millions upon millions ...

Reducere. Leadership in the Digital Age takes readers on a journey of how to become a stronger, more inspiring, inclusive leader now at the beginning of the ...

Ever feel like you and your team are stretched across multiple demands or that the goal posts change constantly? Never before have businesses felt ...

Reducere. Busy and reactive?Struggling to focus?Craving time for relationships?If so, perhaps it's time to make space in your world for the things that reall...

Cercetarea inovativa a lui Jonah Berger dezvaluie modul in care sase tipuri de cuvinte pot sa ne sporeasca influenta in toate sectoarele vietii: de...

Reveals the psychological and spiritual damage digital technology and social media are having on the human mind, as well as a digital free lifestyl...

WITH AN AFTERWORD BY YOKO ONO AND ORIGINAL ILLUSTRATIONS BY THE AUTHORJohn Lennon wrote the material collected in Skywriting by Word of Mouth durin...

Reducere. Are you overwhelmed at the amount, contradictions, and craziness of all the information coming at you in this age of social media and twenty-four-h...

DescriptionIn the Age of Software, will your business dominate and maintain relevance--or will it become a digital relic?As tech giants and startup...

Reducere. The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader.For every enterprise and its ...

Medieval Manuscripts in the Digital Age explores one major manuscript repository's digital presence and poses timely questions about studying books...

Reducere. A guide to keeping your brain young, healthy and sharp from neurosurgeon and CNN chief medical correspondent Dr Sanjay Gupta

DescriptionAccording to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite th...

A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how...

This updated edition of Cinema in the Digital Age takes a fresh look at the state of digital cinema. It pays special attention to the ways in which...

Reducere. Written in its author's much-imitated, never-duplicated voice, populated with his own illustrations, full of the wit and honesty that helped make h...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

This valuable book provides a much-needed integration of fundamental analysis of global forces and technical analysis to provide highly probable tr...

Cum a devenit celebru un restaurant de lux prin intermediul unei banale fripturi cu branza, cum reclamele anti-drog se poate sa fi crescut, de fapt...

Fiecare doreste sa schimbe ceva. Comerciantii doresc sa modifice preferintele cumparatorilor si liderii vor sa schimbe organizatiile. Firmele debut...

Reducere. Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about...

Reducere. Marketing is psychology, in practice. That's all it is. This book will introduce you to fascinating research in the areas of social psychology and ...

This edited collection provides a balanced conceptual framework to demonstrate not only the power of autonomous communication networks, but also th...

The issue of fake news has become very prominent in recent months. Its power to mislead and misinform has been made evident around the world. This ...

In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier -...

The study of language has evolved dramatically over the last thirty years. The book starts with a discussion of the evolution of language and then ...

Jonah Berger 978-606-722-233-3

Cuvinte magice - Jonah Berger

In aceasta carte fascinanta si inovatoare, autorul bestsellerului Contagios exploreaza aspectele subtile si ascunse – de la produsele pe care le cu...

Get an insider's perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powe...

Reducere. With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies g...