Buyology

In Buyology, Martin Lindstrom ne prezinta descoperirile uimitoare pe care le-a facut in timpul unui inovator studiu de neuromarketing, desfasurat p...

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catc...

Reducere. Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may...