Buyology: Truth and Lies about Why We Buy, Paperback - Martin Lindstrom

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catc...

Reducere. Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may...

From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter ...

Publisher: John Wiley & Sons IncAuthor(s): P BardenNumber of pages: 336Publication date: 2022Dimensions: 152 x 229 x 27Cover type: Paperback / soft...

Reducere. In 1950, while discussing flying saucers with three other physicists at Los Alamos Scientific Laboratory, Enrico Fermi asked, "Where is everybody?"...

'A Malcolm Gladwell-style social psychology/behavioural economics primer' Evening StandardLow-level dishonesty is rife everywhere, in the form of e...

Have you ever thought ... if the truth can set me free, then why am I still carrying around all these problems that never seem to go away? Why has ...

The Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted--"Arrivi...

Cross-curricular series centred on sustainability and climate change, with hands-on projects linking science and design and technology

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

Reducere. Ministerul Bunului-simt.Cum sa scapi de birocratia excesiva, pretextele de doi bani si limbajul de lemn corporativ Un ghid in cinci pasi, practic s...

The Choice Factory follows you through a typical day, observing your daily decisions. From your morning commute to a late-night taxi home, The Choi...

A hugely entertaining compendium of lying combined with the latest psychological research and studiesPublisher: Atlantic BooksAuthor(s): Aja (autho...

Reducere. In the tradition of The Power of Habit and Thinking, Fast and Slow comes a practical, playful, and endlessly fascinating guide to what we really kn...

Publisher: Atlantic BooksAuthor(s): Aja RadenPublication date: 2021Dimensions: 157 x 234 x 25Cover type: PaperbackRedescopera farmecul lecturii si ...

The author of }Bully-Proof Kids{ presents a book for adults dealing with anxiety, exploring the potential for misreading self-help messages.

Publisher: Little, Brown & CompanyAuthor(s): Olivia A ColeNumber of pages: 320Publication date: 2022Dimensions: 152 x 218 x 37Cover type: HardbackR...

A WORLD WITHOUT PAIN?Can such a place exist? It not only can--it does. But it's no utopia. It's a colony for leprosy patients: a world where people...

A new race-against-time thriller and coming-of-age story, it explores the highs and lows of first love. From the bestselling author of }The One Mem...

Reducere. Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not si...

Reducere. A groundbreaking memoir of a double life fueled by heroin addiction and mental illnessWhile his wife and two-year-old daughter watched TV in the li...

What's making us fat? And how can we change? Building upon his critical work in Good Calories, Bad Calories and presenting fresh evidence for his c...

Could the courts really order the death of your innocent baby? Was there an illegal immigrant who couldn't be deported because he had a pet cat? Ar...

Blending memoir, self-help and science, and offering practical help, Tim Clare asks us to rethink anxietyPublisher: Canongate Books LtdAuthor(s): T...

Publisher: Transworld Publishers LtdAuthor(s): Monty LymanNumber of pages: 304Publication date: 2022Dimensions: 127 x 198 x 24Cover type: Paperback...

A definitive and authoritative guide to drugs and why we're all hooked from the presenter of the top-rated podcast, Say Why to Drugs.

Reducere. Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving cons...

Publisher: Austin Macauley PublishersAuthor(s): Sunil GeraIllustration(s): 0Number of pages: 210Publication date: 2021Dimensions: 156 x 233 x 23Cov...

DescriptionQuestions and fears about Islam have proliferated American life for decades, from the Iranian Revolution in 1979 to the September 11, 20...

Reducere. America's favorite series returns with a new look and a Netflix tv show. The truth about Stacey is that she has diabetes, a fact she keeps secret f...

DescriptionMaybe God isn't who you think He is. Maybe He's much better. Pastor and speaker Shane Pruitt guides readers in identifying the Christian...

Reducere. A groundbreaking memoir of a double life fueled by heroin addiction and mental illnessWhile his wife and two-year-old daughter watched TV in the li...

Get stuck in -Ó Why do some people become demons when they get behind a wheel? Why does the other lane always move faster? Why do New Yorkers jaywa...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

A definitive and authoritative guide to drugs and why we're all hooked from the presenter of the top-rated podcast, Say Why to Drugs.

In this brilliant, wide-ranging study of lies and lying, Kathleen Wyatt introduces us to a cast of professionals and professional liars, all to hel...

The Secret Barrister returns to debunk the biggest legal lies of our time. Taking you from your own home to the halls of Westminster, this is the t...