Brands and Branding, Paperback

Reducere. Brands and Bulls**t. Excel at the Former and Avoid the Latter A Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Au...

Reducere. "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled ...

Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding cr...

Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into econ...

DescriptionEvery day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you ...

Reducere. Ever wonder what makes household names like Oprah, Ellen, or Beyonc so powerful?It's all about influencer branding, and Laura Bull will tell you ev...

The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands

Reducere. A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digi...

What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you revea...

Reducere. This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how brand...

Reducere. Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more...

Reducere. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and bra...

DescriptionIn Inside the Box: The Power of Complementary Branding, Greg Sausaman shows you how to add high margin new sales to help solve the press...

DescriptionBetter Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK...

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days whe...

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's r...

New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.Publi...

How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order...

Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt ...

Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campa...

Reducere. DescriptionA Funny, Inspirational Book About How To Build A Brand#1 New York Times bestselling author Scott Dikkers tells the hilarious, outrageous...

Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. Being empathe...

DescriptionHard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2, 000 Stock...

Reducere. Contributor(s): Author: David BrierForeword by: Daymond JohnBrand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, i...

Reducere. Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this...

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashio...

DescriptionHype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Cra...

Reducere. Solo-professionals are the brand of their business. Whether you are just starting out or have been a solo-professional for years, this step-by-step...

Reducere. HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of co...

Want to get noticed and be remembered? BRAND YOURSELF. A nationally renowned expert on personal branding, Krista Clive-Smith demonstrates with rema...

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury a...