Aaker on Branding: 20 Principles That Drive Success, Hardcover

Reducere. "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled ...

Contributor(s): Author: Emi OsonoAuthor: Norihiko ShimizuAuthor: Hirotaka TakeuchiExtreme Toyota offers the first real, comprehensive inside look a...

Reducere. Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

DescriptionBased on face-to-face interviews with over 20 self-made billionaires. There are thousands of books on millionaire thinking. The knowledg...

Corporate culture is critical to any organizational change effort. This book offers a proven model for identifying and leveraging the essential ele...

Do you feel empty and lost inside, even though you should feel happy?We've been taught to chase an illusion of success and happiness that ends up l...

Careers in the 21st century are changing, but traditional education methods are not preparing students for these new jobs and demands. In this thou...

Experienced Wall Street pro Jim Cullen explains how investors can use the value approach for successful investing today, as well as sharing a wealt...

Do you want to be a wealthy Muslim? Would you like to know who the successful Muslims are and what are they doing? If so, you are at the right plac...

Reducere. "The Leader's Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholar...

Description12 Power Principles for Success teaches in depth the principles and mind-sets you must master to ensure you're always ahead on the score...

Every entrepreneur knows that achieving success in a new business is all about effective marketing. And good marketing is all about branding. Choos...

One of The Globe & Mail's Top 10 Business books of the Year Rethink Everything You Know About Leadership Strengths "A must-read for anyone wanting ...

Without trust, people and businesses fail. Trusted Leader provides a framework for building trust so that you and your organizations can perform at...

Reducere. Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement...

DescriptionWorld-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guida...

What single factor makes for an excellent college education? As it turns out, it's pretty simple: human relationships. Decades of research demonstr...

Reducere. Managementul capitalului unui brand. Cum sa valorificam numele unui brand Cele mai importante active ale oricarei afaceri sunt intangibile: numele ...

Reducere. DescriptionNearly 14 percent of working age Americans are either starting or running a business. 50 percent of those businesses will fail in five y...

How successful companies can keep their brands relevant.

First concise explanation of the laws of Thermodynamics - a must have for science students. Lucid and accessible, with virtually no mathematics, en...

Reducere. "Incredible "--Samantha Irby, New York Times bestselling author of We Are Never Meeting in Real Life and Meaty Raw, witty, and unapologetic, That's...

Nobel Laureate Edmund Phelps and an international group of economists argue that economic health depends on the widespread presence of certain valu...

Reducere. "I can't wait to get to work " When was the last time you felt that way? Have you ever? Mark McClain has and still does. He and his leadership team...

Reducere. In this inspiring yet practical guide, we take you on a journey where you will discover eternal wealth building principles. Throughout the pages of...

DescriptionBuild a world-class team culture with proven principles from renowned "Follow My Lead" podcaster and business leader John Eades***Ranked...

Stop making excuses (or buying into them) and become a person who takes action and encourages others to do the same! This book addresses thirteen e...

New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.Publi...

Reducere. Rethinking Drinking is a story about our common beliefs and experiences with alcohol, and the super-genius of alcohol marketing. The book cover int...

Reducere. WITH COURAGE AND HEART, YOU CAN BE SUCCESSFUL!Everyone wants to be successful and surely you are no exception. After the massive success of Jack Ca...

Reducere. Do you want to be a wealthy Muslim? Would you like to know who the successful Muslims are and what are they doing? If so, you are at the right plac...

Reducere. Contributor(s): Author: Michael SloanDoes modern advice always seem repetitive? Do you find yourself rolling your eyes and sighing when you hear th...