A Practitioner's Guide to Account-Based Marketing

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy cor...

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For D...

This book offers a comprehensive guide to all aspects of trauma counselling.Publisher: Taylor & Francis LtdNumber of pages: 256Publication date: 20...

DescriptionAccount-Based Marketing is changing the discipline of marketing--Why? Business-to-business (B2B) companies spend $40 Billion on marketin...

The individual investor's comprehensive guide to momentum investing Quantitative Momentum brings momentum investing out of Wall Street and into the...

DescriptionEnergize your Wiccan or Pagan practice with rich symbol systems and magical alphabets. Discover how astrological symbols, zodiac signs, ...

A practitioner-focused approach to strategy and real-world strategic thinking This 3rd edition has been revised and updated throughout to reflect t...

DescriptionIn the ancient world, magic was everywhere. The supernatural abounded, turning flowers into fruit and caterpillars into butterflies. In ...

Reducere. DescriptionLeverage Natural Language Processing (NLP) in Python and learn how to set up your own robust environment for performing text analytics. ...

Extensively updated to include clinical findings over the last two decades, this third edition of A Practitioner's Guide to Rational-Emotive Behavi...

Presents the latest, most practical knowledge available in this dynamic and important discipline. Development and quality assurance tests are defin...

This book uses psychological type as a model for organizing mental health interventions, including assessing how a client's personality is affected...

For most of the past 50 years the simplest asset allocation solution was often the best. A balanced portfolio of stocks and bonds provided the inve...

A tour-de-force guide to Zen Master Dogen's most subtle and sophisticated philosophical premises: that being and time are inseparable. ``Impermanen...

DescriptionThe absolute and relative performance of various asset classes is systematically related to macroeconomic trends. In this new book, Robe...

Description Take your therapeutic practice with children, youth, and families out into nature The number of children, youth, and families seeking h...

DescriptionCommunicating a company's goals, strategy and tactics, change processes and brand values effectively within the workplace, makes a real ...

With recent advances in natural language understanding techniques and far-field microphone arrays, natural language interfaces, such as voice assis...

This practical volume helps higher education professionals understand the expanding role of collegiate esports, describing the ecosystem of college...

An indispensible map of a classic Zen text. "Mountains and waters are the expression of old buddhas." So begins "Sansuikyo, " or "Mountains and Wat...

Understand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and...

Reducere. DescriptionWith recent advances in natural language understanding techniques and far-field microphone arrays, natural language interfaces, such as ...

Reducere. Adaptation has never been so important as it is now, in the disruptive wake of the COVID-19 onset. We are undergoing a whole systems change. The fa...

Reducere. Acceptance and commitment therapy, or ACT (pronounced as a word rather than letters), is an emerging psychotherapeutic technique first developed in...

Contributor(s): Author: Benjamin VincentForeword by: Stuart LorimerThe number of people coming out as transgender continues to rise, and this book ...

Reducere. Researched and written by a professional linguist with decades of experience as a student of Japanese language, culture, and martial arts-including...

DescriptionEvidence-Based Treatments for Alcohol and Drug Abuse encompasses the developments in the field over the last decade, blending theory, te...

This book offers practical advice and useful tips on design and construction of subsurface reservoir models. Includes design elements for rock arch...

DescriptionChild to Parent Violence and Abuse (CPVA), where a child or young person uses verbal, physical, psychological or financial means to gain...

Reducere. Prototyping is a great way to communicate the intent of a design both clearly and effectively. Prototypes help you to flesh out design ideas, test ...

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon so...

Renowned ACT expert Russ Harris presents easy-to-read Q&A sessions to uncover the most common ways clients and practitioners get stuck when using A...

Publisher: Guilford PublicationsAuthor(s): Dean (Fordham University; past president, United States) McKayNumber of pages: 304Publication date: 2011...

Redescopera farmecul lecturii si alege-ti de pe elefant.ro carti in limba engleza scrise de autori consacrati. Iti punem la dispozitie sute de mii ...

DescriptionImplicit bias is often recognized as one of the reasons for instances of discrimination and injustice, despite most people explicitly be...

Contributor(s): Author: Steven M. BraggThis practical guide shows how to create and operate a nonprofit accounting system and produce financial sta...

Designed to meet the challenges of treating personality disorders and other complex difficulties, schema therapy combines cognitive-behavioral tech...